SUMMARY
This position is responsible for marketing and public relations activities for the Fresno Convention and Entertainment Center and VenuWorks of Fresno. This includes working with promoters/clients and venue staff to effectively manage the marketing and publicity for events and facilities, as well as coordinating the venue social media account, event and facility promotions, and in-house advertising creative services.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
1. Create marketing ad plans for specific events and coordinate publicity for events and facilities. Services include media buying, design services, promotional development and coordination with venue staff, promoters, and community partners. Monitor ticket sales reports and prioritize marketing efforts to maximize ticket sales for events using all assets available.
2. Act as an in-house advertising agency, establishing strong working relationships with media partners to ensure that the venue’s events are receiving the best rates, deal points and promotions and maximizing the value the venue receives for the significant amount of money spent on advertising each year.
3. Create and develop venue assets including website updates, digital images, printed materials, and other forms of promotion as needed.
4. Responsible for writing press releases, website and social media copy, creating e-blasts. Communicate with clients, sponsors, customers, local media, and venue staff.
5. Coordinate on-site marketing events including advancing show details, escorting media, contest winners, sponsors, and managing various event promotions.
OTHER RESPONSIBILITIES
1. Acts as the “creative” coordinator with internal staff and outside sources in the development of events and marketing materials.
2. Create and compile post-event reports for show settlement including invoices, tear sheets, patron feedback and other related materials.
3. Contribute to the creation of an annual marketing plan, year-end recap, sponsorship reports, etc.
4. Recognize opportunities to receive publicity from building operations, activities, awards/honors, etc. and share with local, regional or national media and VenuWorks Corporate.
5. Maintain brand standards of logo and name when used by outside parties in partnerships and sponsorships.
6. Remains current on national trends in the industry and local market changes that affect the facility. Responsible for maintaining cutting-edge status on new ideas or technologies related to websites, mobile apps, social media, advertising/media opportunities, and promotional items.
7. Evaluate current marketing and sponsorship agreements/opportunities to ensure the greatest return in investments and most efficient use of assets.
8. Provide answers to customer service inquiries to customers, clients, and sponsors about the facilities through the website, social media, and other communication methods.
9. Perform other duties, functions and special projects as assigned by the Executive Director and corporate staff of VenuWorks.
10. Other duties as assigned.
SUPERVISORY RESPONSIBILITIES
Carry out supervisory responsibilities in accordance with VenuWorks policies and applicable laws. Responsible for planning, assigning and directing work; appraising performance, rewarding, disciplining in accordance with Human Resources, addressing complaints and resolving problems.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
1. Must have the ability to work varied hours/days, including evenings, weekends and holidays as needed.
2. A demonstrated ability to follow directions and complete assigned tasks with a minimum amount of instruction and supervision is essential.
3. Ability to organize workflow and meet established deadlines.
4. Skilled in meeting and/or exceeding expectations, being articulate with well-developed communication skills and personal poise.
5. This position requires excellent teamwork skills, working cooperatively with others in the accomplishment of joint tasks and common objectives.
6. Contributes to a positive work environment, fosters collaboration and provides a tangible contribution.
EDUCATION and/or EXPERIENCE
1. Bachelor’s degree from four-year College or University in business administration, marketing, communications, public assembly management or related field with relevant experience required.
2. Experience in graphic design through Adobe Creative Suite programs, such as Photoshop, or other equivalent design programs. Must have excellent computer skills, including experience with Microsoft Office programs, such as Word, Excel, and PowerPoint.
3. Other combinations of experience and education that meet these requirements may be substituted.
4. Proficiency with MS Office programs, particularly Excel, required.
CERTIFICATES, LICENSES, REGISTRATIONS
Applicant must possess a current valid driver's license and current working telephone number that can be accessed by building management for personal or business contact purposes.
LANGUAGE SKILLS
1. Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures or governmental regulations.
2. Ability to speak in public, both in person and via various media outlets.
3. Ability to write reports, business correspondence, and procedural manuals
4. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
5. Ability to speak and understand English.
MATHEMATICAL SKILLS
1. Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
2. Ability to calculate figures and amounts, interest, commission, proportions, and percentages and apply them to practical situations.
REASONING ABILITY
1. Ability to solve complex problems with sensitivity and diplomacy, while displaying decisive executive leadership.
2. Ability to define problems, evaluate data, establish facts, and draw valid conclusions.
3. Ability to maintain a calm, composed presence in an often fast-paced environment where multiple tasks, events and stimulus may occur simultaneously.
4. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
1. While performing the duties of this job, the employee is regularly required to talk or hear.
2. The employee frequently is required to sit and reach with hands and arms; stand; walk; use fingers to finger, handle or feel; and climb or balance. The employee is occasionally required to stoop, kneel, crouch, or crawl.
3. The employee must occasionally lift and/or move up to 25 pounds.
4. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, color vision, and ability to adjust focus.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an encounter while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
1. While performing the duties of this job, the employee is occasionally exposed to moving mechanical parts; fumes or airborne particles; and outside weather conditions.
2. The noise level in the work environment is usually moderate.
SALARY RANGE: $70,000 - $85,000 annually, exempt. (Salary determined by applicable position experience and years of experience.)
BENEFITS: Employee owned (ESOP), group health coverage for employee and dependents; includes medical, dental, vision, life, disability; 401k, PTO, and Paid holidays.
VenuWorks is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
