SUMMARY
The Sales Director is responsible for the strategic development and execution of sales plans that drive attendance, bookings, and revenue for the Old National Events Plaza. Direct and manage all aspects of sales for the facility, which includes event sponsorships and development, signage sales, premium seat sales, sponsorship packages and other general sales functions. Work hours will vary with required attendance during events and will include holidays, evenings and weekends. Some overnight sales trips will be required.
ESSENTIAL DUTIES include the following:
1. Developing and implementing a comprehensive sales strategy to achieve revenue and business growth objectives.
2. Collaborate with Explore Evansville to create a long-term sales strategy for the Tri-State Area.
3. Leading, mentoring, and managing a team of sales professionals to drive performance and meet targets.
4. Identifying new business opportunities and expanding key accounts, partnerships, and distribution channels.
5. Analyzing sales data, market trends, and competitor activities to refine sales strategies.
6. Establishing and maintaining strong relationships with high-value clients and stakeholders.
7. Collaborating with marketing, food & beverage and operations departments to align sales initiatives with business objectives.
8. Setting sales quotas, KPIs, and performance metrics to track progress and drive accountability.
9. Representing the company at industry events, conferences, and networking opportunities to strengthen brand positioning.
10. Ensuring compliance with sales policies, contracts, and legal regulations.
11. Related duties required and assigned.
OTHER RESPONSBILITIES
Build and lead a high-performing sales team through hiring, sales training, and coaching.
- Develop and manage the annual sales budget, pricing strategies, discount policies, and contract negotiations to ensure optimal resource allocation.
- Drive customer acquisition, retention, and revenue diversification strategies through strategic initiatives.
- Implement and optimise sales automation tools, CRM software systems, and sales analytics tools to track progress, enhance efficiency, and optimise sales performance.
- Work with cross-functional teams to improve customer experience and sales conversion rates.
- Lead contract negotiations and close high-value deals with a strong focus on client relationship management.
- Establish sales training and development programs to upskill the sales team.
- Drive digital sales transformation to enhance efficiency, reach, and corporate image.
SUPERVISORY RESPONSIBILITIES
Directly supervises employees in the Sales Department. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
1. Work hours and schedule are generally Monday – Friday 9:00am to 5:30pm but will vary according to event schedules and the needs of the department and may include holidays, evenings and weekends.
2. A demonstrated ability to follow directions and complete assigned tasks with a minimum amount of instruction and supervision is essential.
3. Ability to organize workflow and meet established deadlines.
4. Customer Focus: Is dedicated to meeting and/or exceeding the expectations and requirements of internal and external customers. Maintains a professional appearance and presentation.
5. Integrity and Trust: Is widely trusted and is seen as a truthful individual who keeps confidences, admits mistakes, doesn’t misrepresent him/herself and is highly respectful of others.
6. Communication: Consistently exhibits courteous, respectful, non-defensive and appropriate communications. Presents information in a concise and understandable format.
7. Teamwork: Works cooperatively with others in the accomplishment of joint tasks and common objectives. Contributes to a positive work environment, fosters collaboration and provides a tangible contribution.
EDUCATION and/or EXPERIENCE
1. Four-year degree in business/marketing/communications or related field.
2. A minimum of three to five years’ previous experience. Knowledge of outside sales and inside sales development and advertising, preferably in like industry.
3. Demonstrated knowledge of industry and event practices including ability to follow instructions.
4. Knowledge of Excel and Word processing programs.
CERTIFICATES, LICENSES, REGISTRATIONS
1. Must possess current, valid driver’s license and a current working cellphone with a number that can be accessed by building management personnel for business contact purposes.
LANGUAGE SKILLS
1. Ability to communicate effectively orally and electronically.
2. Ability to read and comprehend instructions, correspondence, and memos.
3. Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
4. Ability to write reports, business correspondence, and procedure manuals.
5. Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization.
6. Ability to speak and understand English.
MATHEMATICAL SKILLS
1. Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
2. Ability to apply concepts of math on an Excel spreadsheet, calculator, ten key adding machine, or cash register such as discounts, interest, commissions, proportions, and percentage.
3. Ability to add, subtract, multiple and divide in all units of measure, using whole numbers, common fractions and decimals.
COGNITIVE SKILLS/REASONING ABILITY
1. Ability to recognize casual relationships, disseminate between behavior mechanisms, and identify elements that are relevant to the validation of a judgment.
2. Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
3. Ability to remember previously learned material such as specifics, criteria, techniques, principles and procedures, grasp and interpret the meaning of the material and use learned material in new and concrete situations.
4. Ability to break down material into its component parts so that its organizational structure can be understood.
5. Ability to judge the value of material for a given purpose on the basis of consistency, logical accuracy, and comparison to standards.
6. Ability to put parts together to form a new whole or proposed set of operations.
7. Ability to relate ideas and formulate hypotheses.
8. Ability to appraise judgments involved in the selection of a course of action.
9. Ability to identify choices and potential outcomes, determine importance of outcomes, combine information to prioritize options and make decision based on best and most important choice.
10. Ability to solve complex problems with sensitivity and diplomacy, while displaying decisive executive leadership.
11. Ability to maintain a calm, composed presence in an often fast-paced environment where multiple tasks, events and stimulus may occur simultaneously.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation(s) may be made to enable individuals with disabilities to perform the essential functions.
1. Ability to perform the following physical activities: stooping, kneeling, crouching, reaching, standing, walking, pushing, pulling, lifting, grasping, feeling, talking, hearing, and repetitive motions.
2. Work is classified as light with the requirements of exerting up to 20 lbs. of force occasionally, and/or up to 10 lbs. of force frequently and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for sedentary work and the worker sits most of the time, the job is rated for light work.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
1. Perform duties in a well-ventilated, well-lighted and temperature-controlled office environment.
2. Noise level is minimal in daily work environment, but can be very loud during specific events such as concerts, sporting events, monster trucks, etc.
CONCLUSION
The above statements are intended to describe the general nature and level of work being performed by the person assigned to this position. This is not an all-inclusive list of responsibilities, duties, and skills required of personnel so classified.
VenuWorks is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.