SUMMARY
Plan, coordinate, and execute sales activity functions.  Establish and administer marketing policies and programs to foster and promote venue patronage. 

ESSENTIAL RESPONSIBILITIES include the following:
1.    Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
2.    Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
3.    Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
4.    Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
5.    Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics
6.    Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
7.    Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
8.    Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
9.    Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
10.  Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
11.  Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
12.  Related duties required or assigned

SUPERVISORY RESPONSIBILITIES 
Carry out supervisory responsibilities in accordance with the organization’s polices and applicable laws. Responsibilities may include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; employee recognition and coaching, addressing complaints and resolving concerns.

QUALIFICATIONS  
To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
1.     Work hours and schedule are generally Monday – Friday 9:00am to 5:30pm but will vary according to event schedules and the needs of the department and may include holidays, evenings and weekends. 
2.     A demonstrated ability to follow directions and complete assigned tasks with a minimum amount of instruction and supervision is essential. 
3.     Ability to organize workflow and meet established deadlines.  
4.     Customer Focus:  Is dedicated to meeting and/or exceeding the expectations and requirements of internal and external customers. Maintains a professional appearance and presentation. 
5.     Integrity and Trust:  Is widely trusted and is seen as a truthful individual who keeps confidences, admits mistakes, doesn’t misrepresent him/herself and is highly respectful of others.
6.     Communication: Consistently exhibits courteous, respectful, non-defensive and appropriate communications. Presents information in a concise and understandable format.
7.     Teamwork: Works cooperatively with others in the accomplishment of joint tasks and common objectives.  Contributes to a positive work environment, fosters collaboration and provides a tangible contribution.

EDUCATION and/or EXPERIENCE 
1.    Degree in Business Administration, Marketing, Communications, or any related field or Five (5) years of relevant work experience in a professional position with management responsibilities, or the equivalent of both. 
2.    Demonstrated advanced knowledge of sales practices including promotional and sales development and advertising; knowledge of organizational principles and project management.  

CERTIFICATES, LICENSES, REGISTRATIONS 
1.    Certified Meeting Planner (CMP) and/or other similar professional designation preferred. 

      

LANGUAGE SKILLS
1.     Ability to communicate effectively orally and electronically.
2.     Ability to read and comprehend instructions, correspondence, and memos.
3.     Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
4.     Ability to write reports, business correspondence, and procedure manuals.
5.     Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization.
6.     Ability to speak and understand English.

MATHEMATICAL SKILLS
1.     Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
2.     Ability to apply concepts of math on an Excel spreadsheet, calculator, ten key adding machine, or cash register such as discounts, interest, commissions, proportions, and percentage.
3.     Ability to add, subtract, multiple and divide in all units of measure, using whole numbers, common fractions and decimals.

COGNITIVE SKILLS/REASONING ABILITY  
1.     Ability to recognize casual relationships, disseminate between behavior mechanisms, and identify elements that are relevant to the validation of a judgment.
2.     Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
3.     Ability to remember previously learned material such as specifics, criteria, techniques, principles and procedures, grasp and interpret the meaning of the material and use learned material in new and concrete situations.
4.     Ability to break down material into its component parts so that its organizational structure can be understood.
5.     Ability to judge the value of material for a given purpose on the basis of consistency, logical accuracy, and comparison to standards.
6.     Ability to put parts together to form a new whole or proposed set of operations.
7.     Ability to relate ideas and formulate hypotheses.
8.     Ability to appraise judgments involved in the selection of a course of action.
9.     Ability to identify choices and potential outcomes, determine importance of outcomes, combine information to prioritize options and make decision based on best and most important choice.   
10.   Ability to solve complex problems with sensitivity and diplomacy, while displaying decisive executive leadership.
11.   Ability to maintain a calm, composed presence in an often fast-paced environment where multiple tasks, events and stimulus may occur simultaneously.

PHYSICAL DEMANDS  
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  
1.     Ability to perform the following physical activities: stooping, kneeling, crouching, reaching, standing, walking, pushing, pulling, lifting, grasping, feeling, talking, hearing, and repetitive motions.
2.     Ability to manipulate necessary office equipment, computer software and peripherals.
3.     Must be able to work flexible hours including evenings, weekends and holidays.
4.     Work is classified as light with the requirements of exerting up to 20 lbs. of force occasionally, and/or up to 10 lbs. of force frequently and/or a negligible amount of force constantly to move objects.  If the use of arm and/or leg controls requires exertion of forces greater than that for sedentary work and the worker sits most of the time, the job is rated for light work. 

WORK ENVIRONMENT  
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
1.     Perform duties in a well-ventilated, well-lighted and temperature-controlled office environment.
2.     Noise level is minimal in daily work environment, but can be very loud during specific events such as concerts, sporting events, monster trucks, etc.

CONCLUSION
The above statements are intended to describe the general nature and level of work being performed by the person assigned to this position.  This is not an all-inclusive list of responsibilities, duties, and skills required of personnel so classified.  

 VenuWorks is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.