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MARKETING DIRECTOR
Sports Facilities Management, LLC
LOCATION: Clearwater, FL
DEPARTMENT: MARKETING
REPORTS TO: SVP OF MARKETING
STATUS: FULL-TIME (EXEMPT)
ABOUT THE COMPANY:
Sports Facilities Management, LLC (SFM) is part of The Sports Facilities Companies (SFC) family of companies. SFC is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun.
SFC has been awarded national recognition as a Top Workplace year over year and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.
POSITION SUMMARY:
The Marketing Director supports the Senior Vice President and works closely with the marketing and creative teams to coordinate and manage marketing operations. This role will plan and execute marketing and business development initiatives and serve as the "right hand" in supporting marketing, creative, and program-related activities and strategies. Specific duties include directing project timelines, calendars, schedules, and workflow tools; tracking and reporting on key deliverables, scopes, and team utilization; and leading department reporting, innovation, and strategic direction.
PRIMARY RESPONSIBILITIES ARE INCLUDING BUT ARE NOT LIMITED TO THE FOLLOWING:
Coordinate Marketing, Business Development, and Creative Operations
- Oversee vendor management, logistics and payment with SMEs
- Manage SMEs to deliver high-quality products and services to internal/external clients
- Monitor and report on team utilization, provide scope clarity, and client demand deficits/overages
- Direct SME resources for marketing and business development initiatives, including website development, video production, meetings, etc.
- Manage and oversee the production processes and timelines SFC's in-house agency.
- Coordinate with Art, Content, Events, and Digital SMEs for an on-time delivery and quality service
Manage Workflow Operations
- Maintain project planning calendars and master timelines for marketing and creative, including key events, milestones and deliverables such as Community Playmaker, Content Development, & Campaign Support
- Direct and forecast workflow and output based on unified program calendar (quarterly) for venues
- Create and manage project timeline/calendar/schedule and workflow tools (Asana)
- Track and report on key deliverables (projects by client, late work, TBD)
- Lead in weekly team meetings to review progress and deliverables -coordinate team members according to pre-opening timelines, create proactive movement on deliverables, and manage incoming requests
- Investigate new tools, processes, and systems for maximizing marketing output and workflow
- Liaison with Venue Marketing Account Management and SFC Marketing Director to coordinate cross-department projects, initiatives, and client support
- Hold accountability and standards for communication, timely delivery, quality of service in agency
- Provide quality assurance and oversight within the department; ensure work delivered is free from errors and technical issues
Manage Operational Support
- Create and manage documentation of basic operation systems and processes
- Systems admin for marketing tools: Trello, Adobe, Asana/Monday, HubSpot, etc.
- Collaborate with various team members across departments at SFC to gather relevant information, coordinate dates/deadlines, and generate new ideas
- All other duties as assigned by leadership
MINIMUM QUALIFICATIONS:
- Bachelor's degree in business management, marketing, or related degree preferred
- Ability to maintain exceptional interpersonal relationship with clients and develop trust
- Expert level command of MS Excel, Word, PowerPoint and Outlook, and have demonstrated the ability to learn multiple new software platforms quickly
- Collaborative and able to develop interpersonal working relationships with senior leadership and support staff alike
- Excellent communication skills with speaking, writing, press releases, emails
- Proven success in generating awareness through consumer marketing and branding
- Proven experience in the successful creation and launch of advertising/marketing campaigns
- Management of a marketing and business development budget including decisions on prioritization of highest and best return-on-investment for each marketing dollar; proven analytics to measure the ROI, efficiency, and effectiveness for all marketing programs
- Management of company websites (specifically in WordPress) including content development
- Strong Project management skills
- Professional collaboration with a range of stakeholders including customers, clients, suppliers, designers, printers, colleagues, and partner organizations
- Experience in the leadership, planning, and project management of advertising, digital marketing, public relations, event organization, product development, distribution, sponsorship and research of sports, entertainment, and recreation venues
WORKING CONDITIONS:
- Willing and able to travel on short notice
- Must be able to lift 30 pounds waist high
- Will be required to sit for extended periods of time operating a computer
- Office environment has intermittent noise
