The Sports Facilities Companies
Marketing Coordinator - Wiregrass Ranch Sports Campus
The Sports Facilities Companies - Entry Level
Wesley Chapel · FL
Market Research · Event Marketing · Marketing
0
1
day ago
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MARKETING COORDINATOR – Wiregrass Ranch Sports Campus
WRSC SFM, LLC
LOCATION: Wesley Chapel, FL
DEPARTMENT: MARKETING
REPORTS TO: GENERAL MANAGER
STATUS: FULL-TIME (EXEMPT)
ABOUT THE COMPANY:
Wiregrass Ranch Sports Campus is a premier sport, recreation and entertainment destination focused on improving the health and economic vitality of Wesley Chapel, FL. You will be joining a championship level team focused on fun, fulfillment and service built to enrich the community as well as your career and personal growth.
Wiregrass Ranch Sports Campus is a managed facility by WRSC SFM, LLC, a Sports Facilities Companies company. SFC is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun.
SFC has been awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.
POSITION SUMMARY:
The role of the Marketing Coordinator is to promote the venue as a premier sport, recreation, and training destination. This position will work with event providers/vendors, be responsible for promoting the primary revenue streams through effective marketing and advertising efforts. This role will assist in the implementation of a marketing plan including digital, social, grassroots, and local/regional/national event relationship building, and more.
PRIMARY RESPONSIBILITIES WILL INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:
- Creating the marketing plan in partnership with the General Manager
- Executing the marketing plan and strategic initiatives
- Managing and updating the venue website
- Content development for digital or social media
- Designing flyers and promotional materials
- Managing social media business accounts including regular posting and management of content calendar
- Capturing quality video content of guests, leagues, events, and programs
- Developing creative ideas to improve the foot traffic into the venue
- Creating and executing promotional contests, giveaways, and membership events
- Updating the in-house digital marketing/advertising campaigns
- Monitoring guest feedback, reviews, and ratings and consistently presenting trends to the General Manager
- Assisting with all complex public relations efforts, inquiries, and strategies
- All other duties assigned by the General Manager
THE IDEAL CANDIDATE HAS:
- Proven success in generating awareness through consumer marketing and branding
- Experience in youth and amateur sports as a consumer, marketing professional, or other relevant experience
- Action-oriented personality with a 'get it done' attitude and proficiency for efficiency
- Experience with DSLR camera for photos and video is preferred
- Experience in using a CRM to manage and nurture potential or current customers
- Proven experience in the successful launch of destination-specific advertising/marketing campaigns
- Experience and success in promoting special events
- Prior experience in marketing research to gain consumer insights (locally, regionally, and nationally) to identify key selling points for attracting corporate/organization relationships including sponsorship and financial partnerships, or business development activities
- Management of venue website in the WordPress platform
MINIMUM QUALIFICATIONS:
- Bachelor's degree in business administration, marketing, or advertising; or a minimum of 2 years of experience in a similar position
- Ability to develop content and write with company voice in mind
- Experience in managing business accounts on a variety of social media platforms including, but not limited to, Facebook, Instagram, and Twitter
- Technologically savvy with skills in using multiple platforms or software for a variety of tasks such as cloud file management or project management
- Advanced knowledge in using Microsoft Outlook, Word, Excel, and PowerPoint
- Entry level or beginner knowledge in Adobe Creative Suite, specifically in InDesign and Illustrator
- Must have excellent interpersonal, problem solving and negotiating skills
- Must be a team player and deadline-driven
- Must have excellent verbal and written communication skills
- Must be able to work a flexible work schedule (e.g., nights, weekends, holidays, and long hours)
WORKING CONDITIONS AND PHYSICAL DEMANDS
- Must be able to lift 30 pounds waist high
- May be required to sit or stand for extended periods of time whether indoors or outdoors, and squat, stoop or bend
- Will be required to operate a computer
- Facility has intermittent loud noise levels
