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Director of Marketing - Donald L Tucker Civic Center with Donald L Tucker Civic Center in Tallahassee, FL

Donald L Tucker Civic Center jobs
Sports Jobs in Tallahassee, FL
Marketing: Business Development
Overview
The Director of Marketing is responsible for the promotion of concerts, sporting events, conventions and shows within the facility, while developing creative marketing campaigns that promote public/community awareness. He/she is responsible for maintaining relationships with media partners, and ensuring fulfillment of contracts while overseeing the media buying and billing process. This individual will manage, supervise and coordinate all the activities of the Marketing department to reach budget goals and generate revenue for the facility. The Director of Marketing will implement marketing plans, manage event advertising budgets and promotions and ensure successful sales for events.
 
This position is based at our Donald L. Tucker Civic Center. The Donald L. Tucker Civic Center at Florida State University is North Florida’s Premier Entertainment & Convention Center featuring a 12,500 seat arena, luxury suites, club seats, over 54,000 sq. ft. of meeting and exhibition space and an arena view restaurant, the Spotlight Grille. It is easy to understand why over a half a million people attend events at the Tucker Civic Center with the varied array of attractions we offer. Consider: a $33.8 million versatile, contemporary complex; excellent facilities; reasonable rates; and a cooperative and efficient staff that knows its business and your needs. You can learn more about our venue here: https://www.tuckerciviccenter.com/
 
Spectra, an industry leader in sports, entertainment and venue management, is dedicated to recruiting and developing individuals with the skills, experience, desire, and values to contribute to the continued growth and success of our organization.  Together, with our 250+ sports & entertainment venue partners, we transform events into experiences! These experiences create excitement, turn heads, and make memories.  Come Join Us!  You can learn more about Spectra at www.spectraexperiences.com/


Responsibilities
  • Provide marketing support for concerts, family shows, sporting events, conventions, and other miscellaneous events
  • Enhance existing promotional initiatives and develop new marketing programs and initiatives to maximize ticket sales and other revenue streams, such as third party partnerships, new media avenues, Food and Beverage, and non-traditional marketing opportunities for the facility and its events.
  • Aggressively create new ways to sell tickets
  • Assist in public relations efforts such as media releases, story pitches, media drops, interviews, 
  • Participate in the development and implementation of annual marketing goals, objectives, and management of department budget
  • Manage and coordinate all marketing, advertising and promotional activities, including development of marketing plans.
  • Negotiate contracts with media and promotional partners
  • Explore non-traditional marketing opportunities for the facility and its events 
  • Develop, monitor and evaluate annual marketing budget
  • Create, prepare and implement advertising and promotional plans for booked events 
  • Communicate daily with media partners, promoters and entertainment agencies to maintain cooperative, positive relationships 
  • Track, analyze and compare event sales information 
  • Be involved with the community and act as the voice for the venue
  • Manage event settlement packets, including collecting invoices, coding and creating a back-up packet 
  • Develop collateral, including fliers, newsletters, websites, posters, postcards and email blasts 
  • Manage day-to-day promotions and event activities 
  • Responsible for the management, content creation, and growth  for all venue social media platforms including Facebook, Instagram, and Twitter
  • Create social media campaigns to engage customers, vendors, sponsors and community, collect data and generate awareness for new items and specials
  • Prepare written letter of agreements including negotiating terms 
  • Prepare weekly corporate marketing reports and participate in monthly conference calls with other Spectra Venue Management entities
  • Coordinate marketing efforts between promoters, artist management and local media
  • Direct and plan promotional projects and coordinate focused marketing programs developed to enhance overall building image and reputation.
  • Update website, marquee and in-arena digital systems 
  • Manage and grow database and develop email campaigns 
  • Work in conjunction with Group Sales and Premium Services managers to maximize revenues. 
  • Recruit and assist managing student intern recruitment and assignments 
  • Responsible for the creation of the Annual Report and Annual Venue Marketing plan
  • Explore non-traditional marketing opportunities for the facility and its events
  • Interpret the venue customer experience through surveys and other means and aggregate results for presentation.
  • Research, analyze and monitor industry factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.
  • Conduct focus groups and market research
  • Perform all other duties as required


Qualifications
  • Bachelor’s Degree or better from an accredited college or university with major coursework in marketing, public relations, business administration or other related field
  • Minimum of 5 years of increasingly responsible experience in sales and/or marketing required, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facility
  • Knowledge of marketing and advertising/sponsorship program development
  • Proficient with media buying, promotions and public relations
  • Knowledge of Website maintenance
  • Ability to work with wide array of client groups, vendors and business partners enterprise-wide
  • Analytical skills to forecast and identify trends and challenges using website analytics
  • Basic computer proficiency: Outlook, Excel, Word, and PowerPoint
  • Proficiency with publishing software such as Microsoft Publisher, Illustrator and Adobe Photoshop
  • Excellent verbal and written communication skills
  • Must be able to project a professional manner and appearance, and communicate effectively with clients, senior management, staff and the general public
  • Digital expertise with various digital channels including website optimization, social media, and data acquisition.
  • Demonstrated experience influencing peers and leadership teams
  • Ability to operationalize a strategy
  • Flexible skill set that can be applied across a variety of relationships/situations
  • Demonstrable track record of success
  • Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
  • Willingness to travel as needed
  • Ability to work nights and weekends as required
  • Ability to travel as required

SPECTRA IS AN EQUAL OPPORTUNITY EMPLOYMENT EMPLOYER

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