Overview

We are seeking a detail-oriented and highly organized Sponsorship Activation Specialist to join our team at TD Coliseum in Hamilton, Ontario. This role is responsible for managing and executing sponsorship deliverables across a diverse event calendar, including concerts and AHL hockey, while supporting the operational needs of the sponsorship activation department.

The Sponsorship Activation Specialist will ensure all contractual obligations are fulfilled and play a key role in creating seamless, high-impact partner experiences across both live entertainment and sports properties. The ideal candidate is proactive, client-focused, and thrives in a fast-paced environment where collaboration, organization, and problem-solving are essential.

This role pays an annual salary of $60,000-$70,000 CAD.

Benefits for Full-Time roles: Health, Dental and Vision Insurance, Pension matching, and Paid Time Off (vacation days, sick days, and statutory holidays).

This position will remain open until July 3, 2026.

Responsibilities

• Serve as the primary point of contact for day-to-day sponsor activation needs.
• Manage and execute sponsorship deliverables across concerts and AHL hockey events, ensuring all contractual elements are fulfilled.
• Coordinate and adapt partner activations based on event type, ensuring seamless execution across both live entertainment and sports environments.
• Collaborate cross-functionally with internal teams (marketing, creative, operations, events, hockey operations, etc.) to ensure sponsor activations are integrated smoothly.
• Track, monitor, and report on deliverable status, timelines, and performance metrics across multiple event types.
• Develop activation recaps and reporting decks that demonstrate ROI and highlight partnership successes across concerts and hockey programming.
• Support the planning and execution of on-site activations, including event setup, staffing coordination, and client hospitality.
• Assist in developing creative activation concepts tailored to both concert and hockey audiences.
• Identify opportunities to enhance sponsor visibility and engagement across different event formats and maximize renewal potential.
• Coordinate internal timelines and follow-ups to ensure activation milestones are met across all events.
• Assist with scheduling meetings, preparing agendas, and capturing notes/action items related to sponsorship programs.
• Support departmental tracking of sponsor assets, approvals, and inventory across multiple properties.
• Maintain internal reporting systems and shared resources for activation planning.
• Assist with budgeting coordination, expense tracking, and vendor documentation as needed.
• Provide logistical support for partner meetings, events, and internal planning sessions.
• Ensure accurate record keeping to support sponsorship billing and reporting processes.

Qualifications

• Bachelor’s degree in marketing, Communications, Sports/Entertainment Management, or a related field.
• 2–4 years of experience in sponsorship activation, partnership marketing, event coordination, or related roles.
• Strong organizational and administrative skills with the ability to manage multiple projects and deadlines simultaneously across different event types.
• Excellent written and verbal communication skills with a client-first mindset.
• Experience creating professional presentations, reports, and organized tracking systems.
• High attention to detail and ability to manage documentation and workflows efficiently.
• Ability to thrive in a fast-paced, team-oriented environment with changing priorities.
• Willingness to work evenings, weekends, and travel as needed for events.