Overview

The Specialist, Social Media - AHL is responsible for bringing the energy, emotion, and culture of professional hockey at TD Coliseum to life across social platforms. This role serves as the day-to-day digital storyteller for the team, capturing game nights, player moments, and behind-the-scenes content while driving meaningful fan engagement and brand growth.

This role pays an annual salary of $50,000-$60,000 CAD.

Benefits for Full-Time roles: Health, Dental and Vision Insurance, Pension matching, and Paid Time Off (vacation days, sick days, and statutory holidays).

This position will remain open until July 3, 2026.

Responsibilities

• Own the day-to-day management of hockey social media channels across all major platforms.
• Develop and execute platform-specific content strategies aligned with brand and seasonal objectives.
• Plan and manage content calendars around games, announcements, promotions, and key moments.
• Ensure consistent tone, voice, and storytelling that reflects the team identity.
• Lead real-time social coverage on game days, including live posting and fan interaction.
• Capture, edit, and publish short-form video and mobile-first content for social platforms.
• Create quick-turn content using photos, clips, and trends to maximize relevance and reach.
• React quickly to in-game moments, cultural moments, and fan conversations.
• Collaborate with the Creative Designer and Brand team on hockey-related social content.
• Contribute ideas and creative direction for graphics, motion, and video assets.
• Ensure content is optimized for each platform and audience.
• Align with the entertainment social lead to share best practices and maintain brand consistency.
• Actively engage with fans across social platforms to foster conversation and connection.
• Monitor sentiment, comments, and messages to support fan experience and brand reputation.
• Support community initiatives and storytelling through social channels.
• Track performance metrics and provide insights on content and channel performance.
• Use data to refine content strategy and improve engagement and growth.
• Support marketing campaigns tied to ticket sales, promotions, and brand initiatives.

Qualifications

• Post-secondary education in Marketing, Communications, Media, or a related field, or equivalent experience.
• 2–4 years of experience managing social media channels, ideally in sports, entertainment, or live events.
• Experience creating and editing short-form social content.
• Sports experience is an asset but not required.
• Strong understanding of social media platforms, trends, and best practices.
• Comfortable editing content quickly in fast-paced, real-time environments.
• Familiarity with social scheduling and publishing tools like Sprout Social, Meta Business Suite, etc.
• Proficient in reading analytics and reporting tools (native platform insights, Sprout Social reports, etc.).
• Strong writing and storytelling skills.
• Ability to manage multiple priorities under tight timelines.
• Collaborative, adaptable, and comfortable working across teams.
• Passion for sports, fan culture, and live events.
• Available to work evenings and weekends as needed for event coverage.
• Maintains confidentiality and professionalism when privy to sensitive information.