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Overview
The Senior Sales Manager position is responsible for the highest revenue generation within the sales department related to rental, AV, catering and additional services for the Palm Springs Convention Center. This will be accomplished through national and large-scale conference, convention, exhibition, tradeshow, consumer show, social event, and entertainment event business through proactive sales and marketing strategies. The Senior National Sales Manager focuses on high-value clients, national associations, and corporate accounts, positioning Palm Springs as a premier destination for meetings and events. This role contributes to revenue growth, enhances hotel occupancy across the city, and strengthens the overall image of Palm Springs as a competitive national meeting and event destination..
This role pays an annual salary of $75,000-$85,000
Benefits for Full-Time roles: Health, Dental and Vision Insurance, 401(k) Savings Plan, 401(k) matching, and Paid Time Off (vacation days, sick days, and 11 holidays)
This position will remain open until January 2, 2026.
Responsibilities
- Develops and executes strategic sales initiatives to secure large-scale and national business in assigned markets currently Mid-West and East
- Coast with emphasis on Chicago and Washington DC. The territory could change based on Convention Center needs and/or employee strengths.
- Maintains and grows key client relationships through proactive outreach, personal visits, and high-level presentations.
- Prepares and presents competitive, customized bids and proposals to national associations, corporations, and event organizers.
- Solicits, negotiates, and contracts major events using automated booking systems (currently Momentus).
- Leads high-profile site visits and presentations with decision-makers and executive-level stakeholders.
- Negotiates and finalizes contracts that include complex rental rates, service packages, catering, AV/IT, and other ancillary revenue streams.
- Collaborates with partner hotels, VGPS representatives, and industry stakeholders to promote Palm Springs for conventions and trade shows.
- Attends national tradeshows and industry conferences to generate high-quality leads.
- Provides mentorship and guidance to junior sales team members when applicable.
- Documents all account activity, proposals, and client needs thoroughly in the automated booking system.
- Develops long- and short-term sales and marketing strategies (SMART plans) targeting national associations, corporate markets, and large event producers.
- Creates strategies to expand market share within national accounts and drive repeat business.
- Represents Palm Springs at national trade shows, client events, and networking opportunities.
Service and Communication
- Maintains strong communication with national clients and ensures flawless service delivery from contract execution through event completion.
- Serves as a primary point of contact for key accounts and provides solutions for complex client needs.
- Partners with local hotels, attractions, restaurants, and city partners to ensure seamless convention and event coordination.
- Builds and sustains long-term relationships with clients, colleagues, and industry partners.
- Participates in planning and staff meetings to ensure alignment of sales efforts with organizational goals.
Qualifications
- Minimum of 6-8 years of increasingly responsible sales experience for an arena, convention center, sports franchise, hotel or other similar public assembly or hospitality facility, including supervisory responsibility
- Bachelor’s degree or better from an accredited college or university with major course works in Marketing, Business Administration, or a related field
- Ability to work event nights, weekends and holidays as required
- Has a strong track record of building relationships and generating new business
- Excellent organizational skills, leadership skills, customer service skills
- Enthusiastic and positive thinker
- Strong PC and data processing skills; working knowledge of MS Word, Excel, as well as database management software