Overview

The Sales & Marketing Manager plays a pivotal role in driving venue awareness and revenue growth at the Greater Richmond Convention Center. This is a true dual-role position, blending proactive sales with creative, digital-first marketing strategy. The ideal candidate combines creativity and strategic thinking with a data-driven mindset and thrives in a fast-paced, collaborative environment.

This role pays an annual salary of $58,000-$63,000

Benefits for Full-Time roles: Health, dental, and vision insurance; 401(k) savings plan; 401(k) matching; and paid time off (vacation days, sick days, and 11 holidays).

This position will remain open until July 31, 2026.

Responsibilities

• Proactively solicit new business through sales calls, client prospecting and relationship building, and networking to continuously grow the client database.
• Respond to the RFPs event and develop proposals to highlight the value of hosting events at the GRCC
• Attend tradeshows, networking events, and industry and regional conferences/events to
• Work collaboratively with CVB for sales and marketing strategies.
• Develop commercial partnership programs and sell advertising and sponsorship opportunities to generate non-event revenue: prepare proposals, negotiate terms, and contract execution.
• Conduct facility tours for prospective clients and represent the facility at local and national trade shows, conferences, and industry events.
• Develop, implement, and evaluate annual marketing strategies and plans aligned with sales goals and market positioning.
• Actively promote the Convention Center as a world-class meetings, conventions, and exhibitions facility at the regional and national levels.
• Lead targeted marketing campaigns for priority markets, events, and business segments.
• Manage and evolve the center's digital presence, including website, analytics, email marketing, social media, and digital signage.
• Create and design content for social media, web, and print using Adobe Creative Suite, Canva, or similar tools.
• Plan and execute digital advertising campaigns, including paid social, search, display, and retargeting.
• Development and creation of marketing and brand-promoting materials, including annual reports, sales materials, and RFP proposal decks.
• Develop and implement a proactive public relations strategy for the facility and key events.
• Manage public relations initiatives, including but not limited to writing and distributing press releases, media alerts, and talking points; serve as the primary contact for media inquiries.
• Build and maintain strong relationships with local, regional, and industry media.
• Provide creative and strategic marketing support to the sales team, including proposals, presentations, and collateral.
• Collaborate with tourism, hospitality, community, and venue stakeholders to enhance destination impact.

Qualifications

• Bachelor’s degree in marketing, communications, business, public relations, or a related field; equivalent professional experience may be substituted.
• Minimum 3–5 years of progressively responsible sales and marketing experience, preferably within convention centers, hotels, sports or entertainment venues, or large public assembly facilities.
• Experience with regional and/or national destination marketing strongly preferred.
• Proven experience managing digital marketing platforms, websites, and social media channels.
• Experience developing and selling advertising and sponsorship packages.
• Strong writing, editing, and storytelling skills with the ability to analyze marketing performance metrics.
• Proficiency with Microsoft Office; basic photography/videography skills and familiarity with editing software a plus.
• Strategic thinker with strong execution skills and a modern, digitally savvy marketing mindset.
• Collaborative, creative, results-driven, and comfortable representing the organization publicly.
• Proactive in the sales process, adaptable to change, and eager to bring new ideas.