Overview

The Manager, Retail & Merchandising leads all merchandise operations for professional AHL at TD Coliseum while overseeing third-party merchandise execution for concerts and live events. This role is responsible for owning the full end-to-end sports merchandise business, from product sourcing and assortment planning to in-venue retail, ecommerce, and revenue performance. For live entertainment, this role acts as the primary liaison with an external merchandise partner, advancing concerts and events to ensure seamless execution and a strong fan experience. This is a hands-on, high-impact role ideal for someone who loves sports, understands the business of merchandise, and thrives in fast-paced, event-driven environments.

This role pays an annual salary of $55,000-$72,000 CAD.

Benefits for Full-Time roles: Health, Dental and Vision Insurance, Pension matching, and Paid Time Off (vacation days, sick days, and statutory holidays).

This position will remain open until July 3, 2026.

Responsibilities

• Own the full merchandise strategy for professional AHL, including product sourcing, assortment planning, pricing, and inventory management.
• Develop and manage seasonal merchandise plans aligned with team brand, fan demand, and sales targets.
• Identify opportunities for new product categories, limited drops, and special collections.
• Ensure merchandise aligns with league guidelines and brand standards.
• Oversee all in-venue retail operations for AHL, including game-day execution and retail presentation.
• Manage ecommerce merchandise platforms, including product setup, inventory coordination, and fulfillment oversight.
• Monitor inventory levels and sales performance to maximize revenue and reduce risk.
• Ensure retail spaces are visually compelling, on-brand, and optimized for fan traffic.
• Act as the primary point of contact for third-party merchandise vendors for concerts and live events.
• Advance events with vendors to ensure operational readiness and smooth execution.
• Coordinate with internal teams to support event-day retail logistics.
• Monitor performance and fan experience, providing feedback and insights to partners.
• Own merchandise sales targets for sports and support revenue optimization across retail channels.
• Track and analyze sales data to inform forecasting, inventory decisions, and future planning.
• Manage budgets related to merchandise operations and retail expenses.
• Support reporting on merchandise performance for leadership.
• Work closely with Marketing, Brand, Creative, Operations, and Finance teams.
• Support promotional campaigns tied to merchandise and fan engagement.
• Collaborate on storytelling and brand integration through merchandise.

Qualifications

• Post-secondary education in Business, Marketing, Merchandising, or a related field, or equivalent professional experience.
• 3–5 years of experience in merchandise, retail, or consumer product roles.
• Experience owning merchandise programs in sports or team-based environments strongly preferred.
• Experience working with third-party vendors and partners.
• Strong understanding of retail operations, merchandising, and inventory management.
• Proven ability to drive revenue through product strategy and execution.
• Comfortable owning a business function independently (with support from marketing strategy team).
• Highly organized with strong attention to detail.
• Confident communicator and collaborator across internal teams and external partners.
• Passion for sports, live events, and fan culture.