Overview

The Manager, Digital Platforms & CRM is responsible for owning and executing the organization’s digital marketing infrastructure, with a primary focus on Salesforce Marketing Cloud as the central fan database. This role bridges creative marketing strategy and technical execution, ensuring fan data, digital platforms, and marketing automation work together to drive ticket sales, engagement, and long-term fan growth. This is a hands-on role suited for a technically capable marketer with a strong creative mindset, who is comfortable working across marketing, ticketing, creative, and external partners in a fast-paced sports and live entertainment environment.

This role pays an annual salary of $60,000-$75,000 CAD.

Benefits for Full-Time roles: Health, Dental and Vision Insurance, Pension matching, and Paid Time Off (vacation days, sick days, and statutory holidays).

This position will remain open until July 3, 2026.

Responsibilities

• Own and manage Salesforce Marketing Cloud as the organization’s primary marketing database.
• Build, deploy, and optimize CASL-compliant email campaigns, automated journeys, and audience segmentation.
• Maintain data hygiene, consent management, and governance standards.
• Integrate ticketing platforms, websites, and mobile applications into CRM workflows.
• Partner with ticketing and sales teams to support revenue-driving campaigns.
• Manage and update organizational websites and mobile apps in collaboration with internal teams and external vendors.
• Support ticketing platform integrations to ensure accurate data flow and campaign execution.
• Act as the primary marketing liaison for digital platform vendors and service providers.
• Translate fan and customer data into actionable insights to support marketing strategy and campaign optimization.
• Develop and maintain dashboards and reporting to track campaign performance, engagement, and revenue impact.
• Support audience development and lifecycle marketing initiatives across hockey and live entertainment.
• Work closely with Brand, Creative, Social Media, Communications, and Ticketing teams to execute integrated campaigns.
• Translate creative marketing ideas into scalable digital and automated executions.
• Serve as a bridge between marketing strategy and technical implementation.

Qualifications

• Post-secondary education in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• 3–5 years of experience in digital marketing, CRM, or marketing automation roles.
• Hands-on experience with Salesforce Marketing Cloud or comparable CRM/marketing automation platforms.
• Experience executing email marketing campaigns and managing compliance with CASL or similar regulations.
• Experience working with websites, mobile applications, and digital platform integrations.
• Experience in sports, live entertainment, or consumer-focused industries is considered an asset.
• Strong understanding of digital marketing execution, automation, and CRM best practices.
• Ability to balance technical execution with creative marketing thinking.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication and collaboration skills across technical and non-technical teams.
• Highly organized, detail-oriented, and comfortable managing multiple priorities.
• Ability to work independently while contributing effectively within a collaborative team environment.