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Overview
The Membership Director is responsible for the strategic growth of club membership through targeted sales efforts, outreach, and prospecting. This role focuses on identifying, attracting, and converting prospective members, managing the sales funnel, and achieving monthly and annual membership sales goals. The Membership Director plays a critical role in generating revenue and expanding the club’s member base while maintaining alignment with the club’s brand, culture, and positioning.
This role pays an annual salary of $45,000-$60,000 and is bonus eligible.
Benefits for Full-Time roles: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).
This position will remain open until September 12, 2025.
Responsibilities
- Drive both quantitative goals (e.g., member growth and revenue) and qualitative goals (e.g., overall member satisfaction and experience) to support Club success.
- Implement proactive member retention strategies, including at-risk member identification and intervention.
- Maintain consistent, concise, and effective communication with members and staff across all appropriate channels.
- Plan and execute all member events and programs, incorporating feedback from members and committees to ensure relevance and engagement.
- Design and deliver purpose-driven programs that reflect the unique needs and interests of the Club’s membership, brand identity, and market positioning.
- Monitor and manage membership budget metrics, including dues lost, resignations, and downgrades, with strategies for mitigation.
- Generate leads through networking, outreach, referrals, and community partnerships.
- Conduct tours, presentations, and personalized follow-ups with prospects.
- Maintain CRM systems to track prospects, pipeline, and sales activity.
- Collaborating with marketing on targeted campaigns and promotional initiatives.
- Manage the onboarding handoff to ensure smooth transition to the Membership Experience Director.
- Report on membership sales metrics and forecasting to leadership.
- Thrive in a fast-paced environment, managing multiple priorities with a calm, solutions-oriented mindset.
- Communicate clearly and effectively with members, guests, and team members.
- Remain flexible, adaptable, and responsive to the evolving needs of the Club and its members.
Qualifications
- Bachelor’s degree in hospitality management, marketing, business, or a related field; equivalent professional experience considered.
- 5-7 years of experience in hospitality, customer relations, or marketing & communications.
- Prefer experience in one or more of the following: sales, relationship management, food & beverage operations, customer service, membership associations and/or fundraising.
- Prior experience in leading a team or project to a successful outcome is preferred.
- Advanced knowledge working with Microsoft Office suite, including Word, Outlook, and Excel.
- CRM/Salesforce experience is preferred.
- Flexible availability, including evenings, weekends, and holidays, as required by programming and member needs.
