Overview

Located in Lane Stadium, the University Club of Virginia Tech is a private Club and premier venue for the Virginia Tech and the Blacksburg communities to come together to connect, celebrate, work, and cheer on the Hokies.

This role pays an annual salary of $58,000 to $62,000 and is bonus eligible.

Benefits for full-time roles: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).  

This position will remain open until July 31, 2025

Responsibilities

Club Programming:
Design and oversee the execution of engaging, relevant events and experiences tailored to the interests of various member segments, in alignment with the club’s standards of excellence and lifestyle expectations. Design and execute meaningful programs that reflect the club’s unique identity, membership needs, and brand positioning. Oversee the planning of all member events and programs, incorporating feedback from members and committees.

Member Communications:
Develop and implement a comprehensive, multi-channel communication strategy that elevates and promotes the Club experience. Ensure consistent messaging and storytelling to deepen member engagement and connection to the club.

Member Journey & Retention:
Lead the strategy for member engagement, retention, and satisfaction by closely monitoring member interactions, journey tracking, and key performance indicators (KPIs) such as ARMI (Attract, Retain, Motivate, Inspire) and member forecasting.

New Member Onboarding:
Oversee the entire onboarding process, including personalized welcome experiences, fostering connections within the club, gathering member intelligence, and ensuring name recognition and engagement from day one.

Team Leadership:

Manage and develop the Member Experience team, including hiring, training, and overseeing the Member Experience Manager, Member Experience Coordinator, and Concierge. Lead and guide the Member Experience Team in the implementation of the strategic membership experience plan.

Data Analytics and Reporting:

Drive both quantitative goals, such as membership growth, and qualitative objectives, such as enhancing the overall member experience. Using club data,

manage budgeting processes, including forecasting for membership dues, resignations, and downgrades. Lead project management, budget oversight, and ensure that all member-focused initiatives are delivered with the highest standard of service.

Other duties as assigned.

Qualifications

• A bachelor’s degree with a focus in business, communications, public relations, hospitality management, or a related field required.
• 5+ years of experience in hospitality, customer relations, or marketing and communications. Preferred experience in member experience management, ideally within luxury, hospitality, or exclusive club environments.
• Experience in event planning, creating memorable experiences that align with company values and meet high member expectations.
• Previous roles in sales, relationship management, food and beverage operations, customer service, membership associations, or fundraising preferred. 
• Experience in leading a team or managing projects to successful outcomes.
• Proficient in Microsoft Office applications, including Word, Outlook, and Excel.
• Strong analytical skills to forecast needs and track engagement metrics, and drive growth strategies. Familiarity with CRM platforms, such as Salesforce, required.
• Due to the nature of the Social Club schedule, attendance is required nights and weekends for large scale events, which may include holidays.
• This position is required to be onsite.