Overview

The Director of Marketing is responsible for the promotion of concerts, sporting events, and shows within Chartway Arena and S.B. Ballard Stadium as well as handling advertising for ODU’s basketball and football programs. Responsible for maintaining relationships with media partners and ensuring fulfillment of contracts while overseeing the media buying and billing process. This individual will manage, supervise, and coordinate all the activities of the Marketing department to reach budget goals and generate revenue for the facility. The Director of Marketing will implement marketing plans, manage event advertising budgets and promotions, and ensure successful sales for events.

This role pays an annual salary of $75,000-$88,000 and is bonus eligible.

Benefits for Full-Time roles: Health, Dental and Vision Insurance, 401(k) Savings Plan, 401(k) matching, and Paid Time Off (vacation days, sick days, and 11 holidays).

This position will remain open until November 6, 2026.

Responsibilities

• Ensure the development, implementation and reconciliation of comprehensive marketing programs to promote concerts/shows and venues
• Plan, organize, lead and control public relations efforts for the facility
• Direct, hire, and train marketing staff members and oversee daily activities and long-term projects within the department
• Assist with marketing campaign development and support for ODU Athletics programs
• Work in conjunction with Group Sales, Premium Seating, and Box Office departments to maximize revenues.
• Conceptualize and implement unique, impactful event-day experiences for artists, promoters, tour personnel, and guests
• Solicit guest feedback and make recommendations to improve and enhance the guest experience
• Develop new marketing programs and initiatives to maximize ticket sales, such as third-party partnerships, new media avenues, and non-traditional marketing opportunities for the facility and its events
• Negotiate contracts and implement creative cash/trade proposals/campaigns with partners, including digital media, radio, print, TV, outdoor, and influencers
• Develop and implement annual marketing budget, goals, objectives, policies and priorities
• Create, prepare and implement advertising and promotional plans for events
• Utilize sales data, marketing analytics, and AI tools to create and revise marketing strategies
• Communicate frequently with media partners, promoters and entertainment agencies to maintain cooperative, positive relationships
• Assist with game day operations of ODU Athletic events, including Football and Basketball
• Manage, maintain, and engage fans on all forms of social media.
• Manage event settlement packets, including collecting invoices, coding and creating a back-up packet
• Develop collateral, including fliers, newsletters, websites, posters, postcards, email blasts, and press releases
• Provide data and reports to corporate marketing leadership as needed
• Establish and maintain positive, cooperative working relationships with contacts and co-workers
• Work a flexible schedule, including early mornings, days, evenings, holidays, extended (long) workdays for an extended number of days as needed
• Perform all other duties as required

Qualifications

• Bachelor's degree from an accredited college or university with major coursework in marketing, public relations, business administration or other related fields
• 5-7 years of increasingly responsible experience in sales and/or marketing, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facility
• Knowledge of marketing and advertising/sponsorship program development
• Experience with media buying and promotions
• Proficient in social media marketing on various platforms
• Knowledge of website and email design, maintenance, and optimization
• Knowledge of public relations
• Demonstrated proficiency in Microsoft Office Suite
• Experienced with Adobe Creative Cloud applications, including Photoshop, Illustrator, and InDesign 
• Must be a committed, organized user of social media tools, with an understanding of how to drive programs through digital media and website maintenance and manage database marketing to reach new customers and drive increased revenue