Overview

The Director of Catering Sales reports directly to the General Manager, this role works in conjunctions with all departments as it relates to sales techniques, lead generation for catering events, BEO creation, distribution and communications as required in terms of overall planning and execution of events. This position has 1 direct report. 

This role pays an annual salary of $85,000-$95,000 CAD and is bonus eligible

Benefits for Full-Time roles: Health, Dental and Vision Insurance, Pension matching, and Paid Time Off (vacation days, sick days, and 11 holidays)

This position will remain open until March 20, 2026.

Responsibilities

• Responsible for new group/business development:  conducting market research, determining sales targets, prospects and leads, independently planning and executing an effective marketing strategy.
• Work with Clients to provide menu and event planning support.
• Direct catering sales team responsible for the generation of all sales reports, banquet event orders, calendars of events, leads and follow-through, mailing lists, and sales & marketing initiatives.
• Crafts agreements with large corporate or private groups which promote opportunities for repeat business.
• Oversees sales activities including working with public relations or advertising team to develop campaigns designed to reach sales, advertising and marketing goals.
• Oversee quantitative sales efforts by identifying the competition and analyzing the catering sales of other similar venues.
• Independently sources, identifies, and pursues outside networking opportunities through professional industry resources and community events, or special events attended by prospects such as the Convention and Visitors Bureau, Meeting Planners International, International Association Exhibition Managers and other organizations to assertively sell catering opportunities at the venue.
• Responsible for building relationships by networking and prospecting with key decision markers, establishing and developing strong and effective relationships with influencers through the use of professional, courteous and ethical interpersonal interaction and effective sales presentations.
• Develops and executes sales goals encompassing both annual and long-range plans consistent with that of the venue.
• Maintains an extensive client database for follow-up sales calls and contact (in person, phone, email, mail, etc.)
• Responsible for negotiating, authoring, and submitting finalized contracts and BEOs to the operational teams.
• Interacts with clients and venue personnel to ensure complete satisfaction with catered events; processes and coordinates client’s requests and special needs.
• Ensures sales support staff compiles and processes client’s date, logs, issues work orders and contracts; monitors bookings and changes. Communicates updates to appropriate venue staff.
• Oversees coordination of set-up and menus for catered functions; maintains costing, pricing sheets for all menus, services and facility charges and updates as needed.
• Prepares required reports accurately and submits them on time, follows up with department heads to ensure that their reporting is completed within the same guidelines; maintains accurate records for all catering sales activities.
• Serves as primary group and convention contact once the contract is signed; approves any inventory or other changes, responds to questions or concerns in a timely manner.
• Ensures that all catering/event requirements and requests have been addressed in a timely and helpful manner, and that staff has assured and monitored a positive guest experience.

Qualifications

• 5-7 years of relevant sales experience, with verifiable success, hospitality industry preferred.
• Demonstrated proficiency and successful experience in catering sales generation, contract negotiation and pricing, event scheduling, training, catering, banquets and menu development.
• Ability to work independently both on and off venue property with little supervision or oversight.
• Demonstrated proficiency in computer applications (Microsoft Office programs with an emphasis on creating word documents, Excel spreadsheets, email); working knowledge of POS systems.
• Ability to adhere to high standard of business etiquette, professional verbal and written communication.
• Ability to consistently represent the Company in a professional, positive and knowledgeable manner.
• Ability to adhere to highest standard of confidentiality and discretion.
• Demonstrated ability to produce detail-oriented, accurate work.
• Ability to work a varied schedule, which may include weekends and evenings, as required to ensure outcome.
• Ability to travel to outside sales calls and/or events.
• Proven ability to make solid, appropriate and independent decisions.