Overview

The Tyson Events Center and Orpheum Theatre are seeking a Director of Booking to lead and oversee booking strategy, promoter partnerships, and calendar optimization across both venues. This is a senior, revenue-driving leadership role responsible for shaping the overall programming mix, growing third-party promoter and touring relationships, and maximizing venue utilization and profitability across rooms and capacities. The Director will manage both in-house programming and external promoter partnerships and will work closely with clients, marketing, and production teams to align booking strategy with audience development and long-term brand positioning for each venue. This role is ideal for a seasoned booking professional or promoter-side operator who understands venue economics, deal structures, and market trends and who is ready to own programming strategy at the venue-group level.

This role pays a yearly salary of $75,000 to $85,000 and is bonus eligible.

Benefits for full-time roles: Benefits: Health, dental, and vision insurance; 401(k) savings plan; 401(k) matching; and paid time off (vacation days, sick days, and 11 holidays).

This position will remain open until July 24th, 2026.

Responsibilities

• Build and maintain working relationships with promoters and agencies to build diverse and quality entertainment programming for the Tyson Event Center & Orpheum Theatre.
• Establish and maintain effective working relationships with the Client/Contract Administrator, tenants, government departments and agencies, and the entertainment/convention industry community and civic organizations to encourage continual and regular use of the facility.
• Actively promote the use of the facilities to maximize utilization.
• Negotiate contracts as determined necessary and in the best interests of the facility with event organizers, promoters, hosts, managers, and agents.
• Conduct settlements for assigned events.
• Analyze performance data and adjust programming mix based on sell-through, margins, and repeat partnerships.
• Develop and implement facility goals in accordance with the management contract, the Client’s objectives, corporate policy, and good business practice.
• Collaborate with marketing on audience targeting, on-sale strategy, and show positioning.
• Assist and coordinate the development of the annual operating calendar, activity schedules, and projections for attendance and/or revenue.
• Work with box office, events, and production teams to scale events appropriately and manage operational feasibility.
• Assist the General Manager in the development and administration of the facility’s operating and capital budgets; forecast funds necessary for staffing, equipment, materials, and supplies.
• Manage and maintain the revenue forecasts for the fiscal year; ensure the forecast is current and accurate.
• Respond to client event challenges and address customer feedback with a proactive approach.
• Provide effective communication both orally and in writing.
• Join and participate in organizational and industry committees; engage in client networking, attend, and participate in professional meetings and conferences when applicable.
• Volunteer within the community, develop relationships with non-hospitality entities, and participate in all center community events and outreach.
• Serve as manager on duty for events as assigned.
• Other duties as assigned.

Qualifications

• A degree from a four-year college in Marketing, Advertising, Public Relations, Communications, Business or Sport Management.
• 5-7 years minimum booking and talent buying, promoter, and booking management experience focusing on arena and theatre events.
• 2-3 years minimum experience supervising staff.
• Experience overseeing multi-room or multi-venue programming calendars.
• Strategic mindset with hands-on operational capability.
• Must be comfortable operating in a fast-moving, entrepreneurial venue environment.
• Ability to organize and manage cross-functional organizational teams.