Overview

This Digital & Social Media Specialist position will develop, manage, and execute social media and digital programs to ensure the success of Central Bank Center, Lexington Opera House, Rupp Arena, and the CommonSpirit Health Stage at Gatton Park events and social media marketing initiatives. The position will serve as the lead social media specialist and social voice of the venues and is responsible for strategic social media planning, creating and posting all social content. This role will work in lockstep with the venue teams: marketing, sales, events, and booking. In addition, the position will support with other arena marketing activities including the planning and execution of event and venue advertising plans, database marketing initiatives, business development efforts and content creation.

This role pays an annual salary of $50,000-$60,000

Benefits for Full-Time roles: Health, Dental and Vision Insurance, 401(k) Savings Plan, 401(k) matching, and Paid Time Off (vacation days, sick days, and 11 holidays)

This position will remain open until December 31, 2025.

Responsibilities

Essential Duties & Responsibilities:

• The digital/social media specialist will primarily manage the venue’s social media platforms and will also have the opportunity to work on marketing and digital initiatives.
• Responsible for the on-time rollout of all show announcements on IG, FB, and X as directed
• Develop, own and manage the voice of all 4 venues across all digital platforms monitoring sites on an on-going, daily basis including engaging in real-time social media activities during event announcements and on sales, event days, etc.
• Implement and maintain a social media calendar/strategy.
• Develop relationships with local influencers and tastemakers.
• Ideate and create engaging, fresh, and interesting content to grow venue social footprint as well as utilizing social media to support and reach sales initiatives.
• Capture engaging, behind the scenes content day of event. Create recap summary and video to share with key stakeholders.
• Engaging in conversation across social channels with fans, players, artists, local media, etc. while building followers and engaging influencers; setting KPIs and benchmarks to measure
• performance of social media channels.
• Serve as the venue’s lead social media representative monitoring sites on an on-going, daily basis. Will also monitor and engage in real-time social media activities during events, producing content, and liaising with guest services lead to provide excellent customer service to patrons online.
• Serve as on-site marketing department representative for designated events - duties may include recording content, media escorting, sponsor and/or promotional partner implementation, media partner implementation, etc.
• Assist with the planning and execution of effective marketing and sales campaigns specific to various events to maximize attendance and revenue.
• Oversee the venue’s website and make basic edits and updates. Make sure all information is relevant and current, keeping with industry trends.
• Manage, create, and schedule digital signage at all 4 venues

Qualifications

• Bachelor’s degree in business administration, marketing or an equivalent combination of education and experience in the field
• A minimum of 2-4 years of related work experience
• Prior Sports and Entertainment Industry experience preferred
• Excellent copywriting skills
• Experience with social media management software such as Sprinklr, Hootsuite, Sprout Social, or other well-known tools
• Proficiency with Adobe Creative Suite and or Canva
• Independent decision-making skills; ability and knowledge to apply judgment in resolving problems of moderate scope and complexity
• Must be well-versed in all major platforms and stay current on emerging trends and updates.
• Keen knowledge of all Microsoft Office applications
• Highly organized, resourceful, quick learner, and able to handle multiple projects simultaneously
• Ability to work a flexible schedule, including evenings, weekends, and holidays
• Ability to lift/push/pull, carry ,or otherwise move up to 15 pounds
• Must be adaptable with the ability to work under pressure to meet deadlines.
• Strong verbal and written communication skills, with an expert ability to present and communicate new ideas and concepts
• Extremely organized and detail-oriented, resourceful, quick learner, and able to handle multiple tasks projects simultaneously
• A high degree of personal integrity and consistently put the interests of the organization first.
• Basic photography and videography skills