Overview

The Brand Manager will develop and initiate the overall brand strategy for the PeoplesBank Arena. This program will be the epicenter of brand reputation within the industry. Everyone who comes through Hartford from artists, fans, patrons, meeting planners, and staff should leave feeling they received a top-notch and world-class experience. The Brand Manager will also have day-to-day oversight of event-related marketing, promotions, and advertising functions designed to sell and build OVG’s brand. The position will be responsible for crafting the social voice of the venues and will actively participate in venue branding, community relations and publicity efforts in conjunction with other members of the marketing, sales, ticket and arena programming. This position will report directly to the Director of Marketing.

This role pays an annual salary of $55,000-$60,000

Benefits for Full-Time roles: Health, Dental and Vision Insurance, 401(k) Savings Plan, 401(k) matching, and Paid Time Off (vacation days, sick days, and 11 holidays)

This position will remain open until October 10, 2025.

Responsibilities

• Work in conjunction with other members of the venue marketing team to effectively communicate and promote events through venue assets, event sponsorships, promotional partnerships, community efforts, media partners, trade partnerships and group marketing campaigns on a show-by-  show basis. Manages and supervises backstage experiences during events to ensure client satisfaction and quality control while upholding OVG’s reputation for world-class hospitality.
• Responsible for generating innovative and unique ideas for artist/promoter/agent gifts while curating unique experiences.
• Coordinate with house photographer for all shows and submit event and concert images to industry publications.
• Serve as hospitality manager on event days for Promoters, Agents and other guests, as directed.
• Serve as on-site marketing department representative for designated events (e.g. duties may include media escorting, sponsor and/or promotional partner implementation, media partner implementation, social media coverage, etc.).
• Manage social media initiatives, content creation and strategy and serve as the voice of the venues across multiple platforms. Includes but not limited to managing a yearly content calendar and updates on social media before, during and after events and concerts.
• Complete graphic design responsibilities as needed by the marketing, booking and sales departments. Stay on top of the latest social media trends, adding new platforms in response to the market.
• Other duties as assigned by upper management.

Qualifications

• A minimum of 3 to 5 years of related work experience.
• Must be adaptable with the ability to work under pressure to meet deadlines.
• Strong verbal and written communication skills, with an expert ability to present and communicate new ideas and concepts, edit and proofread marketing material.
• Ability to prioritize and meet deadlines
• Extremely organized and detail-oriented, resourceful, quick learner and able to handle multiple projects simultaneously.
• Creative and driven, be able to ideate and execute on unique marketing opportunities. Passion for music and having that passion be transmitted through OVG assets.
• A high degree of personal integrity and consistently put the interests of the organization first. Must be a fierce communicator and cross-organizational collaborator.
• Bachelor’s degree from an accredited college or university or equivalent work experiences.
• Ability to work nights, all events, weekends, events and holidays as required.