Overview

As a Brand Ambassador, you will serve as one of the public faces of the Hamilton Hammers, representing the organization at community events, festivals, partner activations, grassroots hockey initiatives, and fan engagement opportunities throughout Hamilton and the surrounding region. This role is ideal for someone who loves meeting new people, thrives in social environments, and is passionate about helping build excitement around professional hockey in Hamilton. Brand Ambassadors play a critical role in creating memorable fan experiences, strengthening community relationships, and growing awareness of the Hamilton Hammers throughout the region.

This role pays an hourly rate of $17.60 CAD.

Benefits for Part-Time roles: Pension matching.

This position will remain open until October 9, 2026

Responsibilities

• Represent the Hamilton Hammers at community events, festivals, partner activations, and grassroots initiatives throughout the year.
• Serve as a positive and professional ambassador for the organization at all public appearances.
• Engage with fans, families, businesses, and community members to build excitement around the team.
• Distribute promotional materials, giveaways, and event information.
• Assist with fan registration initiatives, contests, and lead generation activities.
• Set up and tear down event displays, tents, signage, and promotional assets.
• Support interactive fan experiences, games, and activities at community events.
• Assist with mascot appearances, player appearances, and special events when required.
• Capture photos, videos, and event highlights for internal use and social media opportunities.
• Create positive, memorable interactions with current and prospective fans.
• Answer questions regarding team events, promotions, ticket offers, and community programs.
• Help identify opportunities to strengthen the team's connection with the Hamilton community. 
• Work closely with the Marketing, Ticket Sales, and Community Relations teams.
• Provide event feedback and community insights following activations.
• Assist with special projects and team initiatives as assigned.

Qualifications

• Previous experience in customer service, events, promotions, hospitality, sports, or community engagement is considered an asset.
• Must be outgoing, enthusiastic, and comfortable engaging with large groups of people.
• Strong communication and interpersonal skills.
• Positive attitude and professional appearance.
• Ability to work evenings, weekends, and flexible hours based on event schedules.
• Comfortable working outdoors and standing for extended periods.
• Ability to lift and transport promotional materials and event equipment.
• Passion for sports, entertainment, and community involvement.
• Valid driver's license preferred.