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Marketing Manager

Fredericksburg, VA

Description

Under general direction from the General Manager & Director of Sales, The Marketing Manager will be responsible for developing and implementing creative marketing campaigns and engaging collateral to promote the venue and events. This person will implement marketing plans, and manage event advertising budgets and promotions, ensuring the event’s success. He/she is responsible for growing and upholding relationships with media partners and overseeing the media buying process. He/she is responsible for public relations, promotions and publicity for the events. Additionally, this person will support the venue and other department initiatives to help drive business and make a positive impact on the community.

Actively promote and market consumer shows and events.
Actively promote and market the Venue as a premier meeting and exhibition facility in the state.
Develop the Venue’s marketing materials and implement promotional programs.
Develop and implement targeted marketing campaigns
Develop the Venue’s advertising campaign. Create and place advertising media.
Manage social media and e-Marketing programs for the Center
Develop, sell, coordinate, service and evaluate advertising/sponsorships opportunities and programs
Develop, implement and evaluate the Venue’s marketing plan/initiatives. Assist Venue clients with marketing initiatives to increase event exposure and attendance
Develop, implement and administer public relations model; plan, organize, and coordinate all public relations efforts for the Venue. Assist events with their public relations initiatives.
Establish and maintain effective working relationships with local and regional media representatives
Develop and issue media alerts and press releases
Respond to requests for information from the general public, media, organizations and clients
Collaborate with Venue stakeholders for the benefit of the Venue or Venue events
Assist the Director of Sales with the development of the annual departmental budget and the Venue’s Marketing Plan
Update and maintain the Venue’s website; serve as liaison for all website related issues, updates and analytic reporting
Provide creative support to the Venue’s catering & events team. Assist with preparing presentations and proposals
Manage the Venue’s Digital Signage Program
Obtain and organize all approved promotional materials for the Venue
Facilitate the taking of pictures and videos at events. Maintain a catalog of Venue and event pictures/videos
Develop and implement new and creative revenue producing sponsorships, promotional and blitz ideas
Prepare and present clear and concise reports and other related correspondence
Oversee the development of venue maps, floor plans, and capacity charts (stationary and interactive)
Produce the Venue’s e-Newsletter, Annual Report and other documents as required
Comfortable with being the face/voice at networking and sales events outside of the venue
Analyze marketing efforts and adjust efforts based on learnings, trends and activity
Perform other duties as required

Requirements

Bachelor’s degree from an accredited 4-year college or university with major course work in sales, marketing, communications, business, public relations or another related field
Additional years of experience may be substituted for formal education
Minimum of three to five (3-5) years of increasingly responsible experience in sales and/or marketing preferably with a convention center, hotel, sports facility, performing arts facility or other multi-purpose public assembly facility, including some supervisory experience
Minimum of one (1) year of experience working with a graphic design program
Minimum of one (1) year of experience managing and editing a website
Minimum of one (1) year of experience managing a variety of social media channels for an organization
Flexible work schedule with the ability to work nights weekends and holidays

EEO Statement:

Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information, or any other protected class under federal, state, or local law.

DEI Statement:

Strengthened by our Differences. United to Make a Difference.

At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is routed in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.

Updated Vaccination Statement as of 3/17/2022:

We are committed to ensuring all our buildings and office locations are the safest in the world for artists, teams, employees, and fans. Based on recent encouraging trends in the U.S. and Canada, we highly encourage our employees to continue to get vaccinate and boosted against COVID-19. Should circumstances change, we may need to reinstate vaccination requirements, in whole or in part, to safeguard the health of our employees, guests, performers, athletes, and partners.

Fredericksburg Conference Center