Property Description:

The Land is a premier sports, recreation, and events complex located in Saraland, Alabama. This state-of-the-art complex will offer a wide range of community amenities, including indoor sports and recreation facilities, versatile event spaces, and an expansive outdoor area with multi-use fields and courts for various sports. The Land will feature five multipurpose fields for football, field hockey, lacrosse, and soccer, alongside eight baseball and softball diamonds, including a 400-foot regulation-size field. Six tennis courts, pickleball courts, a beach volleyball court, full-service concessions, hiking path and trails, and an event lawn offer endless outdoor recreation activities. The Land’s indoor recreation center will include four basketball courts, eight volleyball courts, an indoor track, fitness center, family entertainment center, and adaptable event spaces complete with food and beverage amenities. The projected completion date for the outdoor complex is fall 2024, with the indoor recreation center anticipated to open in spring 2025.

Position Summary:

This position is responsible for the development and implementation of sales and marketing strategies, plans, and programs primarily designed to increase sports and community based programming, maximize revenues, and promote a positive image of the facility. Responsibilities include the implementation of various strategies including direct and/or telephone sales, direct marketing communications, advertising, special event promotions, public relations, media relations, and community & municipal relations, etc. Responsibilities also include conducting periodic market research to provide information essential for revising current programs, which enhance the Company’s competitiveness in the marketplace, as well as for fiscal and operational analysis as appropriate.

Essential Duties and Responsibilities:

Develop and implement sales, marketing and public relations plans and strategies which serve to increase rounds played, promote a positive Company image, and maximize revenues according to overall fiscal and operational budgeted goals.
Build relationships with media, hotels, convention contacts, youth and adult sports associations, civic organizations, etc. to promote leagues, camps, special events, open play, and tournaments.
Develop and organize group outings, special events and tournaments and manage communication between departments to help ensure coordination of activities. Maintain positive relationships and communicate clearly, tactfully, and persuasively with employees, customers and outside contacts as applicable. Ensure that all employees, especially customer contact personnel, fully understand all pertinent details in order to maximize customer satisfaction.
Monitor facility activities and make recommendations to improve customer service and/or operational efficiencies.
Represent the Company in meetings and/or presentations with various clients, municipalities, and other outside agencies regarding the marketing related plans and strategies.
Review and analyze internal and external market information, which reflects customer purchase, usage, and satisfaction with Company products and services. Monitor and track results of marketing and sales efforts, analyze budget variances and recommend revised action plans to achieve budgeted goals.
Maintain knowledge of current and projected industry developments through continuous attention to marketing and youth and adult sports publications and organizations.
Assure the efficient and timely submission of all required operational, financial, budgetary and related marketing and sales reports.
Cross train other key staff members regarding the general sales process and important components as appropriate to facilitate the overall success of the team.
Perform other duties as appropriate.

Qualifications:

BA or BS degree preferred.
5 years of applicable marketing, sales, and management experience, preferably in the youth sports or recreation industry.
Demonstrated experience and capability in the areas of budget development, fiscal management, strategic planning, staff management, marketing, sales, public relations and community relations.
Demonstrated quality written, verbal, and interpersonal communication skills.
Ability to analyze and solve problems; efficiently handle multiple duties under pressure with minimal supervision; work flexible hours as required including nights/weekends.
Positive attitude, professional manner and appearance in all situations.

Supervises:

May supervise telemarketing and/or direct sales staff

Classification:

Full-Time, Non-Seasonal, Salaried, Exempt

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Kemper Sports