About Hollywood Park

Hollywood Park, a near 300-acre sports and entertainment destination, is being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke with the 70,000-seat SoFi Stadium as its centerpiece. Hollywood Park is the largest urban mixed-use mega development under construction in the Western United States. When complete, Hollywood Park will have up to 2,500 residences, a hotel, a retail district reaching up to 890,000 square feet, up to 5 million square feet of office space, and more than 25-acres of public parks and open space.

Home to the Los Angeles Chargers and Super Bowl LVI Champion Los Angeles Rams, SoFi Stadium is the host of world-renowned sporting events, including Super Bowl LVI in 2022, College Football Playoff National Championship game 2023, WrestleMania 2023, World Cup 2026, and the Opening and Closing Ceremonies of the Olympics in 2028. Adjacent to the stadium and under the same roof canopy is a 2.5-acre open-air plaza, American Airlines Plaza, and the 6,000-seat YouTube Theater. YouTube Theater is an intimate venue, making it the perfect place for concerts, comedy, awards shows, esports competitions, community gatherings, conferences and more. 

Culture

Hollywood Park is being brought to life by a deeply experienced team of creative forward-thinkers. The project is a celebration of all that Los Angeles has to offer. We are inspired by our diverse Inglewood community as a place for the community to be, to see and to connect. 

Hollywood Park is committed to building and maintaining a workplace that celebrates the diversity of our team members, allowing them to bring their authentic selves to work every day.

At the heart of Hollywood Park, lies our dedication to our purpose, promise, and commitments. Our PURPOSE is creating extraordinary experiences, one moment at a time. Our PROMISE is to be an iconic destination that celebrates our diverse and vibrant community. We promise to exceed expectations while cultivating a fun and safe experience where lasting memories are made. Our COMMITMENTS are outlined by S.T.A.R.S. 

Our S.T.A.R.S. commitments are enabled by five foundational principles:

• Start with Care –  create a lasting impact through genuine care 
• Thrive as a Team – create an environment of collaboration and encouragement
• Anticipate Unspoken Needs – be proactive in delivering extraordinary service and support  others
• Resolve with Respect –  treat others with empathy, patience, and kindness
• Safety Always – maintain a safe and secure environment.

As the Manager, Booking and Development, You Will..

Reporting to the VP of Programming and Booking, the Manager of Booking and Development will support senior leadership in setting and achieving strategic goals that deliver diverse, high-quality programming, enhance the guest experience, and drive attendance and revenue growth. This individual should be an experienced and accomplished sports and entertainment professional with a proven track record of securing and executing large-scale, successful events. 

In this role, the candidate will contribute to the development of event concepts, secure events through strong relationships with promoters, and evaluate the strategic and financial impact of potential programming. Responsibilities include identifying and implementing new revenue and cost-management opportunities, participating in deal negotiations, ensuring successful execution of contractual obligations, and leveraging industry knowledge to develop new event opportunities. Additionally, the role will involve booking traditional events as capacity allows. 

A strong understanding of the live sports and entertainment industry is essential for success in this position. To excel in this role, the ideal candidate should be entrepreneurial, passionate about live events, self-motivated, adaptable, level-headed, team-oriented, hardworking, organized, and creative, with the ability to thrive in a fast-paced environment. 

More Specific Responsibilities Include, But Are Not Limited To…

• Identify new event opportunities across concerts, sports, and community gatherings. Cultivate partnerships and craft compelling event pitches that align with the venue’s brand and strategic vision.
• Develop programming plans to drive attendance and revenue, leveraging data insights, market research, and industry trends to inform decision-making.
• Serve as the primary liaison for promoters, artists, and external partners while coordinating with internal teams to ensure seamless event execution.
• Provide strategic oversight for assigned events, ensuring alignment with programming objectives, maximizing revenue potential, and enhancing the overall guest experience.
• Identify and implement strategies to enhance profitability, explore additional revenue streams, and elevate the guest experience.
• Stay up to date on industry trends, competitor activities, and emerging opportunities, sharing insights to support programming initiatives.
• Develop, cultivate, and maintain strong relationships with local and national promoters, booking agents, talent representatives, and production agencies to secure events for SoFi Stadium, YouTube Theater, and the Shops at Hollywood Park.
• Leverage established industry connections while continuously expanding professional networks to drive new event opportunities.
• Conceptualize and develop unique event ideas that maximize revenue by utilizing the distinctive amenities, prime location, and expansive 298-acre Hollywood Park campus.
• Assess event viability against strategic goals and financial targets, ensuring alignment with overall programming objectives.
• Lead negotiation and execution of event deals, securing favorable terms that optimize financial and experiential outcomes.
• Develop and execute market-specific events that generate appropriate returns, including rental revenue, ancillary income, and co-promotional opportunities. Identify revenue-maximization strategies, evaluate potential risks, and implement mitigation solutions.
• Establish, monitor, and analyze event revenue projections, providing regular updates and strategic recommendations as necessary.
• Implement an event booking strategy focused on generating revenue through smaller-scale activations in ancillary spaces such as the Shops at Hollywood Park, Lake Park, Retail District, and American Airlines Plaza.
• Handle sensitive and confidential information with discretion, professionalism, and sound judgment.
• Prioritize and manage multiple tasks in a fast-paced, deadline-driven environment while maintaining accuracy and professionalism.
• Ensure effective and strategic utilization of venue availability to maximize facility usage.
• Collaborate closely with marketing, box office, operations, and finance teams through clear communication and regular meetings to coordinate booking efforts.
• Provide prompt, professional responses to external organizations, agencies, departments, and key stakeholders.
• Mentor and develop direct reports, equipping them with the skills and knowledge necessary for success within the department.
• Assist in managing departmental and event budgets, implementing strategies to maximize revenue streams while optimizing cost efficiencies.
• Conduct market research and compile data to support booking efforts for targeted artists, shows, and events.
• Analyze and report event performance insights to senior management, informing future programming strategies.

We’d Love to Hear From People With….

• Bachelor’s degree from four-year accredited college or university
• Minimum 5 years of experience in business and event strategy 
• Live Entertainment, Sports Management and/or Event Management industry experience strongly preferred
• Bi-lingual (Spanish) a plus
• Must have a strong sense of self-awareness and emotional intelligence.
• Must have the ability to persuade others, build consensus and work in a team environments.
• Must have a strong command of reasoned, measured decision-making based upon analyzing the pros and cons of each potential decision to be made.
• Must possess excellent verbal and written communication skills: must be comfortable with engaging in a variety of different communicative modes (verbal, non-verbal, and written) and being attuned to others through strong active listening skills.
• Must be self-directed, resourceful, and able to work independently.
• Must be able to identify problems, their sources, and their potential solutions while continuing to successfully conduct day-to-day operations without interruption.
• Maintain awareness of new developments and trends in booking, sports, and entertainment.
• Must have exceptional interpersonal and problem-solving skills.
• Must be able to effectively prioritize, organize, and manage multiple projects simultaneously with varying deadlines.
• Must have the ability to interact, develop, and maintain relationships with individuals at all levels both internal and external.
• Must be a flexible and reliable team player, both within own department and within company as a whole.
• Must have the ability to demonstrate uncompromised judgment and discretion with regard to interpersonal relationships.
• Must have proficiency in G-Suite, Microsoft Word, PowerPoint, Outlook and advanced working knowledge of Excel is a must;
• Working knowledge of all areas of venue management, including but not limited to Marketing, Ticketing, Event Operations, Food & Beverage and Sponsorship
• Experience working with convention & visitor bureaus, regional sports commissions, and/or regional event management booking in a regional sports and/or convention center
• Willingness to adapt to changing needs and work evenings, weekends, and holidays as required.