Hollywood Park
Digital Products & Automation Lead
Hollywood Park - Manager
Inglewood · CA
Digital Marketing · Technology · Business Analytics
1
7
hours ago
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About Hollywood Park
Hollywood Park, a near 300-acre sports and entertainment destination, is being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke with the 70,000-seat SoFi Stadium as its centerpiece. Hollywood Park is the largest urban mixed-use mega development under construction in the Western United States. When complete, Hollywood Park will have up to 2,500 residences, a hotel, a retail district reaching up to 890,000 square feet, up to 5 million square feet of office space, and more than 25-acres of public parks and open space.
Home to the Los Angeles Chargers and Super Bowl LVI Champion Los Angeles Rams, SoFi Stadium is the host of world-renowned sporting events, including Super Bowl LVI in 2022, College Football Playoff National Championship game 2023, WrestleMania 2023, World Cup 2026, and the Opening and Closing Ceremonies of the Olympics in 2028. Adjacent to the stadium and under the same roof canopy is a 2.5-acre open-air plaza, American Airlines Plaza, and the 6,000-seat YouTube Theater. YouTube Theater is an intimate venue, making it the perfect place for concerts, comedy, awards shows, esports competitions, community gatherings, conferences and more.
Culture
Hollywood Park is being brought to life by a deeply experienced team of creative forward-thinkers. The project is a celebration of all that Los Angeles has to offer. We are inspired by our diverse Inglewood community as a place for the community to be, to see and to connect.
Hollywood Park is committed to building and maintaining a workplace that celebrates the diversity of our team members, allowing them to bring their authentic selves to work every day.
At the heart of Hollywood Park, lies our dedication to our purpose, promise, and commitments. Our PURPOSE is creating extraordinary experiences, one moment at a time. Our PROMISE is to be an iconic destination that celebrates our diverse and vibrant community. We promise to exceed expectations while cultivating a fun and safe experience where lasting memories are made. Our COMMITMENTS are outlined by S.T.A.R.S.
Our S.T.A.R.S. commitments are enabled by five foundational principles:
- Start with Care – create a lasting impact through genuine care
- Thrive as a Team – create an environment of collaboration and encouragement
- Anticipate Unspoken Needs – be proactive in delivering extraordinary service and support others
- Resolve with Respect – treat others with empathy, patience, and kindness
- Safety Always – maintain a safe and secure environment
Summary:
We are seeking a highly motivated Digital Products and Automation Lead to support our digital marketing operations; with a focus on executing and implementing innovative technological strategies that maximize revenue, analyze critical data and streamline digital marketing efforts. In this highly impactful role, you will sit at the intersection of marketing strategy, technical innovation, and revenue maximization. This role requires an individual who thrives in a fast-paced environment and possesses a keen eye for both data-driven problem-solving and rigorous technical execution.
More Specific Responsibilities Include, But Are Not Limited To…
- Independently identify, select, and initiate new digital product and automation projects that drive revenue maximization and strategic goals.
- Lead and drive data pipeline integrations, automations, API keys, and revenue tracking for digital marketing team efforts and initiatives.
- Own analytics dashboards to effectively track and analyze deep analytics related to product engagement, retention and revenue.
- Drive the optimization of website builds and maximize SEO and AEO to increase exposure and awareness.
- Leverage AI, machine learning to streamline technology efficiencies, digital projects and product launches.
- Manage and execute marketing automations, journeys, and Salesforce triggers.
- Work closely with the brand marketing team to ideate, develop, and launch products and technology aligned with Hollywood Park initiatives.
- Own the development and execution of new opportunities for digital/social marketing initiatives, including project management, analytics dashboards, and application of industry marketing trends.
- Other duties as assigned.
We’d Love to Hear From People With…
- 3 - 5 years of digital technology & marketing experience. Masters degree a plus
- Expertise with digital products (web, email, social, app), Salesforce is a plus.
- Demonstrable technology experience, launching products, tools and/or experiences while optimizing for revenue and growth.
- Ability to think strategically and tactically, with an integrated, omni-channel mindset and deep understanding of current digital marketing technologies.
- Experience with AI programs, LLMs, Excel formulas, API triggers.
- Detail-oriented with strong time management, organization and communication skills to streamline processes.
- Passion for live events, digital technology, collaboration and storytelling preferred.
- Fluent in English; multilingual abilities (specifically Spanish) a plus.
Salary Range: $80,000 - $95,000
Location: Inglewood, CA (onsite)
In compliance with the California Pay Transparency Act, compensation information provided is a good faith estimate for this position only. Hollywood Park considers a candidate’s education, certification, prior experience, as well as internal and external data when determining the salary level for potential new employees. Only in exceptional circumstances, if an external candidate has the experience, credentials, or expertise far exceeding what is expected for the position, would Hollywood Park consider paying a salary or rate near the higher end of the range.
