Position: Manager, Sales Campaigns & Experiences 

Department: Ticket Sales & Services 

Reports To: Sr. Director, Ticket Sales & Services 

FLSA: Full-Time, Exempt 

Location: Sacramento, CA 

 
Position Summary 

The Sacramento Kings are seeking a strategic, revenue-driven leader to serve as the operational engine behind Ticket Sales & Services experiential initiatives. The Manager, Sales Campaigns & Experiences is responsible for the development, execution, and optimization of sales-driven events, fan engagement campaigns, and premium experiential offerings that drive revenue growth, retention, and long-term fan loyalty. 

This role owns the full lifecycle of ticket sales activations—from concept development and pricing strategy through execution and post-event analysis—ensuring seamless delivery and measurable impact. Acting as a key cross-functional partner to Arena Operations and internal stakeholders, this position transforms innovative ideas into high-impact fan experiences that directly support sales objectives. 

The Manager directly oversees a full-time Coordinator, a seasonal Intern, and a team of part-time Sales Operations Assistants, providing leadership, structure, and accountability across all fan-facing and game day initiatives. 

Key Responsibility Areas: 

Strategic Sales Campaigns & Event Leadership 

• Lead the ideation, planning, execution, and post-event analysis of revenue-generating sales events, including prospecting events, group sales activations, and Season Ticket Member engagement initiatives. 

• Own the operational execution of key sales programs such as Open House, Select-a-Seat, Fan Fest activations, Court Time, Court of Dreams, and other ticket sales events. 

• Collaborate with department leadership to align experiential campaigns with revenue goals and retention strategies. 

• Develop pricing strategy, inventory planning, staffing models, and execution timelines for all sales-driven experiences. 

• Evaluate event performance and provide data-driven recommendations to improve revenue outcomes and fan satisfaction. 

Fan Experience Packages & Engagement Programs 

• Oversee the strategy, inventory management, fulfillment, tracking, and reporting of Fan Experience Packages (FEPs). 

• Partner with Sales and Marketing to support revenue-driving promotional campaigns (e.g., Black Friday, Cyber Monday, specialty experience launches). 

• Monitor and manage all fan experience inquiries, ensuring premium service standards. 

• Support gameday activations and VIP experiences to enhance client satisfaction and long-term loyalty. 

• Collect participant feedback and identify opportunities to innovate and elevate offerings. 

Sales Operations & Department Enablement 

• Serve as the primary operational liaison between Ticket Sales & Services and Arena Operations to ensure seamless execution of all sales initiatives. 

• Lead and manage sales support workflows using platforms such as Asana, Microsoft Forms, Salesforce, and Archtics. 

• Provide hands-on support to Sales Representatives by facilitating client experiential requests and campaign execution. 

• Oversee departmental administrative functions including sales contests, incentives, team outings, client mailings, swag procurement, and promotional inventory management. 

• Maintain comprehensive event recaps and operational summaries for all home games and sales-driven events. 

Leadership & Staff Management 

• Directly supervise a full-time Coordinator, seasonal Intern, and part-time Sales Operations Assistants. 

• Recruit, train, schedule, and manage part-time staff responsible for game day sales support and fan experience execution. 

• Establish clear performance standards and accountability measures to ensure consistent delivery of high-quality fan experiences. 

• Foster a collaborative, service-oriented culture aligned with organizational values. 

Qualifications 

• Bachelor’s degree in Business, Marketing, Communications, Sports Management, or related field. 

• 3–5 years of progressive experience in sales operations, event strategy, hospitality, sports business, or experiential marketing. 

• Demonstrated experience leading and developing staff in a fast-paced, high-performance environment. 

• Proven ability to manage complex projects from ideation through execution and reporting. 

• Strong organizational, communication, and cross-functional collaboration skills. 

• Experience with CRM systems such as Salesforce and/or Archtics preferred. 

• Willingness to work evenings, weekends, and holidays as required in a professional sports environment. 

• Passion for delivering elite, revenue-driven fan experiences. 

Impact of the Role 

• The Manager, Sales Campaigns & Experiences serves as a critical driver of ticket revenue and fan engagement by transforming strategic sales initiatives into premium, memorable experiences. This position ensures that the Ticket Sales & Services department delivers operational excellence while continuously elevating the Sacramento Kings fan journey. 

Total compensation & offer package will include the following:  

• Base Salary: $70,000 + bonus 

• Comprehensive Medical, Dental, and Vision benefits for employees and dependents  

• Self-Directed Paid Time Off + 11 Paid Holidays + Summer Fridays  

• Employer 401(k) match  

• Cell Phone Stipend  

• Sacramento Kings home game tickets, team store discounts, and more!