Job Title: Senior Sales Manager

Department:    Sales & Services

Reports To: Assistant Director of Sales

Supervises: None

FLSA Status: Salaried, Exempt

Why the Colorado Convention Center is a Great Place to Work:

• $500 signing bonus after 30 days of service, plus an additional $500 bonus upon successful completion of 90 days of service!

• Generous paid time off and holiday pay

• Health, dental, and vision insurance — eligible upon hire

• 401(k) investment plan, with an employer match of up to 4%

• Healthcare reimbursement and flexible spending plans

• Employer-paid and supplemental life insurance

• Short- and long-term disability insurance available

• RTD Eco Pass for full-time employees

• Tuition reimbursement program

• Employee assistance program

Compensation: Dependent on experience. Range: $76,000 – $82,000 annually.

General Summary:

The Senior Sales Manager plays a key leadership role in driving revenue growth, optimizing venue occupancy, and managing high-level client relationships at the Colorado Convention Center (CCC). In collaboration with VISIT DENVER, this position works to secure major event bookings, develop strategic sales initiatives, and guide clients through the contracting process. Ideal candidates will bring significant experience in the hospitality or events industry—preferably with a convention center, major venue, or Destination Marketing Organization (DMO)—along with excellent negotiation, communication, and client service skills.

Primary Duties and Responsibilities

Sales Strategy and Revenue Generation:

• In partnership with VISIT DENVER, lead sales efforts for citywide conventions and large-scale events, ensuring alignment with organizational goals

• Negotiate license agreements that support CCC’s business objectives while meeting client needs

• Analyze event trends, forecast revenue opportunities, and support long-term strategic planning

• Cultivate industry relationships to stay informed of market trends and competitive positioning

Account and Client Management:

• Serve as the primary liaison for key accounts, ensuring a seamless client experience from inquiry through execution

• Maintain strong working relationships with VISIT DENVER to ensure accurate and efficient information sharing for shared accounts

• Deliver high-level customer service and respond promptly to inquiries from multiple sources

• Promote client retention through proactive communication, attention to detail, and thoughtful solutions

Internal Collaboration and Leadership:

• Work closely with the Assistant Director of Sales and Director of Sales & Services to support team goals and mentor junior staff

• Collaborate with internal departments — including Event Management, Operations, and Guest Services — to ensure alignment on client expectations and logistics

• Contribute to team strategies, tools, and process improvements that drive efficiency and results

• Represent the CCC at both internal meetings and external engagements with professionalism and poise

Administrative and Organizational Support:

• Manage documentation, contracts, correspondence, and CRM entries with accuracy and timeliness

• Support performance tracking, forecasting, and reporting functions

• Represent CCC at trade shows, networking events, and industry conferences as needed

• Perform additional duties as assigned to support the department and organizational success

Qualifications

Education and Experience:

• Bachelor’s degree in Business, Hospitality, Tourism, or related field, or equivalent relevant experience

• Minimum 5–7 years of progressive sales experience in the events, hospitality, or tourism industry

• Experience with convention centers, DMOs, or large event venues strongly preferred

• Demonstrated success managing high-revenue accounts and large-scale event bookings

• CMP certification preferred

• Proven experience with contract development and negotiation required

Skills and Abilities:

• Excellent communication and negotiation skills

• Ability to manage multiple priorities in a fast-paced, deadline-driven environment

• Strong interpersonal skills and ability to work with a broad range of clients and partners

• Effective both as a collaborative team member and an independent contributor

• Highly organized, detail-oriented, and customer-service driven

• Professional demeanor and appearance

Computer Skills:

• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) required

• Experience with Momentus (formerly Ungerboeck) or similar venue management and CRM systems strongly preferred

Working Conditions:

This position is not substantially exposed to adverse conditions. As a public assembly facility with an event-driven focus, schedule flexibility may be required to coincide with event activity. Infrequent travel may be necessary.

Additional Information:

Colorado Convention Center / Legends Global is an Equal Opportunity/Affirmative Action employer and encourages women, minorities, individuals with disabilities, and protected veterans to apply. VEVRAA Federal Contractor.

This job description outlines primary duties but is not all-encompassing. Responsibilities may change or expand based on organizational needs. Applicants requiring reasonable accommodation to complete the application process may contact 303-228-8000.

Employment is contingent upon verification of U.S. work eligibility.

*Employment is contingent upon successful completion of a background and credit check.