Who we are:
At the United Center, we bring excitement to life through sports, entertainment, and community. Home to the Chicago Bulls (NBA) and Chicago Blackhawks (NHL), we've welcomed over 70 million fans and host more than 200 events annually, from premier sporting events and concerts to family shows and special industry events. In the role as the Social Media Manager – Concerts & Special Events/Food & Beverage, you will help our team bring the next round of stories to life on the United Center campus.
Ready to take center stage?
As the Social Media Manager - Concerts & Special Events/Food & Beverage, you will be responsible for developing and executing comprehensive social media strategies to drive engagement, brand awareness, and promotion of our concerts, special events, and food and beverage experiences. This role requires a strategic thinker with a proven track record in content management, audience engagement, and performance optimization.
What you’ll do:
- Attend United Center concerts, special events and limited NBA/NHL games to create timely, on-site content that highlights the live event experience.
- Develop and implement social media strategies for @UnitedCenter and @UnitedCenterEats, aligning with organizational goals to enhance brand presence, drive engagement, and promote events in addition to food and beverage offerings.
- Oversee campaign plans and innovate current programs to engage target audiences effectively, ensuring high-quality content that reflects event excitement and diversity.
- Collaborate with graphic design team to create engaging creative that proactively highlights the United Center’s brand outside of event-related content.
- Lead and manage content creation by overseeing the content calendar, collaborating with content creators and internal teams, and producing video-driven storytelling content to enhance visitor experience.
- Monitor, analyze, and report on social media metrics, providing strategic recommendations based on data to refine strategies, improve performance, and implement post-event analytics recaps.
- Engage with the community by fostering positive relationships, managing interactions, creating interactive content, and maintaining a consistent brand voice to boost audience participation and loyalty.
- Curate and produce video-driven storytelling content to enhance visitor experience and understanding.
- Create and implement interactive content, including polls, contests, and live updates, to enhance audience participation and loyalty.
- Stay current with industry trends and best practices, applying emerging trends and technologies to enhance content creation and engagement strategies while conducting competitor analysis for growth opportunities.
- Collaborate with internal teams (events and food & beverage) to ensure effective promotion, build and manage influencer partnerships for custom content, and ideate potential collaborator initiatives.
- Strengthen relationships with event promoters and collaborators to maximize cross-promotional opportunities and proactively engage with different departments to drive innovation and creativity.
What you’ll need:
- Bachelor’s degree in Marketing, Communications, or a related field
- 4+ years of experience in social media management or digital marketing, with a demonstrated track record in leading social media strategies for Instagram and TikTok specifically.
- Advanced proficiency in social media platforms (specifically Instagram and TikTok), analytics tools, and content creation software (e.g., Adobe Creative Suite, CapCut, etc.).
- Strong strategic thinking and analytical skills with the ability to leverage data for decision-making.
- Excellent leadership, communication, and interpersonal skills.
- Proven ability to develop and manage high-impact social media campaigns.
- Exceptional creative skills with a strong ability to produce compelling and original content for diverse audiences.
- Willingness to work evenings and weekends as needed for event coverage and promotions.
The pay range for this role is $75,000-80,000 annually. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. The total compensation package for this position may also include annual performance bonus, 401K retirement plan with company match, paid time off and commuter benefits. Additional perks include access to our state-of-the-art gym with free fitness classes, catered meals, fun events and free parking.
