About the Role
Elite 11 and Area Code Baseball are two of the most recognized brands in amateur sports, with a 25+ year track record, alumni featured on every MLB and NFL roster, and partnerships with some of the world’s biggest brands. The platform, the IP, and the access are already here. What we need now is someone who can walk into a room with a brand decision-maker, sell it and scale it.
This is not a role for someone who wants to manage a sales team from a distance or build decks for other people to pitch. This is a hunter role. You will carry relationships, open doors, structure deals, and close them. You’ll also help build the infrastructure that scales this function over time.
The right person has spent years developing a real rolodex in sports, media, entertainment, and/or experiential marketing, has closed meaningful deals they can speak to specifically, and has been held back not by their ability, but by the org structure around them. They’re ready to own a number and have something to show for it.
Core Mandate
Build and own a diversified revenue engine across:
- Flagship event properties: Elite 11 & Area Code Baseball sponsorships and activations
- Custom brand activations and experiential programs via Code Eleven Agency
- Content, media, and IP-driven sponsorships
- Long-term strategic brand partnerships across key verticals
Key Responsibilities
Revenue Ownership & Sales Strategy
- Own and deliver annual and multi-year revenue targets across all business lines. Your name is on the number.
- Develop a cohesive sales strategy that aligns sponsorships, media, events, and experiential offerings into a coherent pitch narrative.
- Identify high-value brand categories and verticals for expansion: apparel, CPG, tech, financial and business services, automotive, insurance, and beyond.
- Build repeatable, scalable sales packages while maintaining flexibility for custom, high impact activations that premium partners demand.
- Establish pipeline discipline: forecasting, CRM hygiene, and performance metrics that give leadership real visibility into the business.
Enterprise Sales & Direct Relationship Management
- Lead direct relationships with major brand partners, agencies, and strategic collaborators, as the primary relationship owner.
- Structure and negotiate complex, multi-layered partnerships including sponsorships, content integrations, experiential activations, and long-term licensing deals.
- Work your existing network aggressively while also developing new relationships in categories where Code Eleven doesn’t yet have a foothold.
- Be in the room. Travel to meetings, attend events, and show up in the ways that build real trust with brand-side decision makers.
- Manage the full deal cycle from first conversation to signed contract.
Agency & Experiential Revenue Growth
- Grow the custom brand activation and experiential business into a meaningful, standalone revenue pillar.
- Oversee development of one-off and multi-market experiences that leverage Elite 11 and Area Code Baseball IP in ways that excite brand partners.
- Partner with internal content and production teams to ensure premium execution. Your relationships are only as strong as what we deliver.
- Identify white space opportunities where the Code Eleven Agency model can expand into new categories or partner types.
Team Building & Sales Infrastructure
- We have good people in place to support this function. What we need is someone whose work ethic and deal-making set the standard. You lead by doing, and the team rises around that example.
- Elevate the people around you by staying actively in the work. Your book of business is not something you hand off as you move up; it’s the benchmark you set.
- Build the sales infrastructure: process, CRM, forecasting, and reporting, creating an environment that is scalable beyond you.
- Collaborate closely with Content, Sport Verticals, and Operations to align commercial strategy with programming, storytelling, and event execution.
Success Metrics
- Total revenue growth across all business lines, measured against annual and multi-year targets
- Size, quality, and longevity of the partnership portfolio: are we landing the right partners at the right deal values?
- Pipeline health and sales velocity: real numbers, not activity metrics
- Renewal rates and multi-year deal structures as a signal of relationship quality
- Number of net-new brand relationships opened and converted in the first 12 months
- Contribution of commercial strategy to overall brand equity and enterprise value
Ideal Candidate Profile
You’ve spent years building a network and closing deals that made other people’s targets. You’re ready for one of your own.
- Has a real, active rolodex of brand-side and agency-side decision makers in sports, media, entertainment, or experiential marketing, and can demonstrate it. Not contacts from years ago, but people who will take your call today.
- Has personally closed five and six figure partnership deals and can walk us through the specific ones: the category, the structure, what you did to get it across the line, and what it delivered.
- Has owned a revenue number with their name on it, not just contributed to someone else’s target. Can speak to how they built pipeline, managed a deal cycle, and hit or missed, and what they learned.
- Understands the sports media and experiential sponsorship landscape well enough to consult a brand on strategy, not just sell them a package.
- Blue collar about the grind. Willing to travel, make the calls, attend the events, and do the work that relationship-based sales actually requires. Not looking for a platform to delegate from.
- Has worked in a leaner environment where they had to sell on the strength of the asset and their own credibility, not a massive sales infrastructure or household brand name behind them.
- Has been underutilized relative to their ability, held back by org structure, limited inventory, or a ceiling that had nothing to do with their performance. Ready to step into full ownership.
- Comfortable operating in an entrepreneurial environment where process is still being built and initiative is required, not just execution of an existing playbook.
- Experience in youth sports, properties, or athlete-driven brands is a meaningful plus but not a requirement. What matters is that you can sell access, culture, and premium audience, while building an environment that can scale.
Why This Role
Elite 11 and Area Code Baseball have produced more professional athletes than almost any platform in the country. The brand equity is real. The access is elite. The IP is proven. What this role offers is the chance to be the person who builds the commercial engine around all of it, with direct ownership of outcomes and meaningful upside tied to performance. We’re not looking for someone to maintain what exists. We’re looking for someone to build what’s next and be rewarded for it.
Compensation & Benefits
- Base Salary: $110,000 - $150,000 annually, depending on experience and qualifications.
- This position is eligible for commission based on individual performance and achievement of established sales or performance goals. Commission is not guaranteed and is subject to the terms and conditions of the applicable plan.
- Code Eleven, Inc. offers Medical, Dental and Vision Insurance, 401(k), Short- and Long-Term Disability, Life Insurance, and Flexible Spending Account.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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