About the job

Director of Business Development (Full-Time)

Location: Birmingham, MI (Hybrid)

Type: Full-Time

About Yellow Dot

Yellow Dot is a full service sports marketing agency, specializing in building NIL marketing campaigns on behalf of our brand clients. We work with brands to build meaningful campaigns and programs around college athletes through the power of NIL. We build campaigns that break through the noise blending storytelling, strategy, and culture.

Our work spans across college sports with clients including CAVA, eBay, and Dutch Bros, among others. Yellow Dot is a fast-growing agency and is positioned as an industry leader in brand led, college athlete/NIL marketing.

Role Overview

The Director of Business Development will lead new business growth at Yellow Dot — building and managing relationships with brand clients to drive revenue and expand our client base. You’ll collaborate closely with the CEO and leadership team to identify opportunities, develop strategies, and close deals that align with our mission and creative vision.

This role is ideal for a highly motivated, entrepreneurial self-starter who thrives in relationship-driven environments and is passionate about the intersection of sports, marketing, and culture.

Responsibilities

Own the new business pipeline — from prospecting and outreach to pitching and closing deals
Develop a deep understanding of the NIL, sports, and brand marketing ecosystem
Build, foster and maintain a strong rolodex of brand decision-makers
Work closely with leadership to set revenue goals, track performance, and forecast pipeline health
Collaborate with internal teams to ensure smooth onboarding and delivery for new clients

Qualifications

4+ years of experience in business development, partnerships, or sales in the marketing, agency, or sports industry
Proven ability to generate and close deals
Exceptional communication, presentation, and relationship-building skills
Strong understanding of brand marketing, influencer/NIL partnerships, or sports media landscapes
Highly organized and self-motivated with strong follow-through
Substantial existing brand partnerships personal network
Passion for storytelling, creativity, and the evolving NIL industry

Compensation

Base Salary: $80,000–$90,000 base salary (depending on experience)
Sales commission
Performance-based bonuses
Opportunity for growth within a fast-scaling agency

Yellow Dot Sports Marketing