Playmaker is a leading sports & entertainment media platform, creating content for the next generation of sports fans and Playmakers.
Playmaker was launched in 2018 and produces original viral content (with over 30 original shows), exclusive athlete and creator talent (50+ athletes and influencers under management), live events, exclusive experiences, and merchandise that marries social conversations with lifestyle.
In 2022, Playmaker’s year was highlighted by solid growth across several key business areas. The rising sports media platform saw a 300% jump in year-over-year revenue anchored by significant growth across its 30 social media channels, reaching more than 18 million followers and gaining new strategic partnerships with companies such as Pepsi, PointsBet, and No House Advantage. Playmaker supported its financial growth by investing in people — specifically operational, marketing, and financial employees — as well as new popular and emerging content creators. This expansion of talent brought Playmaker’s headcount from 12 to 60 in 2022 – a 400% increase.
Playmaker was included on Front Office Sports’ 2022 Best Employers in Sports list. The list recognizes companies across the sports industry that exhibit strong leadership, as well as a commitment to diversity and inclusion, employee wellbeing, and philanthropy. Playmaker became the first social media-based content platform to receive the honor since TwitterSports was included on the inaugural list in 2019.