North Carolina Courage

North Carolina Courage Careers

Digital Marketing Manager - North Carolina Football Club (Raleigh · NC)

North Carolina Football Club jobs
Sports Jobs in Raleigh · NC
Marketing: Database Marketing/Analytics
Overview 
 North Carolina Football Club is the country’s largest youth-to-pro soccer organization and the parent company of the North Carolina Courage (NWSL, Women’s First Division) and North Carolina FC (USL, Men’s Third Division) professional soccer teams. The Club is actively seeking a savvy Digital Marketing Manager. The Digital Marketing Manager will create, implement, track, and analyze email and other digital campaigns. A Strong Candidate will be able to lead the production, management and reporting of digital marketing campaigns which includes content creation, design and development for weekly newsletters, fan engagement and products. The day-to-day responsibilities will include email creation and deployment, platform and list management, campaign analysis and reporting. They will work with other departments to deliver effective and engaging digital marketing campaigns. 
 
Job Responsibilities  
  • Manage and build email marketing campaigns within the club’s ESP SendInBlue 
  • Develop engaging email and digital content strategies to apply to retargeting campaigns, specific target markets, and product promotions 
  • Create and gather various email lists, list segmentation, and manage targeted audiences from a variety of different sources 
  • Knowledge of HTML and email template design, ability to design and implement responsive layouts 
  • Manage the health of customer data within the system by monitoring bounces and opt-outs, updating and cleansing lists in the system 
  • Increase weekly email subscriptions 
  • Analyze contact lists across multiple sources including Emma, TicketMaster, Shopify 
  • Develop documentation and roadmaps for processes and conduct A/B testing to gain a better understanding of our audience and their preferences  
  • Help to analyze current processes and recommend efficiencies for digital marketing initiatives 
  • Design and manage the creation and sending of our digital match day guides and pregame communications  
Qualifications   
  • 2– 3 years of email marketing, lead nurturing, marketing automation, web analytics and/or digital marketing experience 
  • Experience with ESPs specifically, SendInBlue, or other email automation tools 
  • Experience with ecommerce platforms like TicketMaster and Shopify  
  • Can code HTML, CSS, JS AND/OR SQL 
  • Experience with data analytics visualization and reporting tools  
  • Knowledge of latest digital marketing trends 
  • Strong writing skills 
  • Critical thinker and problem-solving skills 
  • Good time-management skills 
  • Excellent relationship building, communication and interpersonal skills 
  • Outgoing, creative self-starter that has strong leadership skills, while thriving in a team environment 
  • Familiarity working with project management software and task management software 
  • Ability and willingness to work long, flexible hours including numerous nights, weekends and holidays that correspond with each team’s game schedule 
  • Knowledge and passion for soccer in a bonus 
  • Ability to work on-site at the North Carolina Football Club headquarters in Raleigh, NC.   
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.  
 

Job Questions:

  1. What are your salary expectations?

  2. If chosen for this position, when are you available to start in Raleigh, NC?