Coordinator, Grassroots Marketing - Philadelphia Union (Chester · PA)

Philadelphia Union jobs
Sports Jobs in Chester · PA
Marketing: Event Marketing
ABOUT OUR COMPANY:
Philadelphia was awarded the 16th Major League Soccer franchise in February, 2008 and the team was officially announced as the Philadelphia Union in May, 2009.  Owned and operated by Keystone Sports and Entertainment LLC (“KSE”), the group launched the Philadelphia Union's inaugural season in 2010 and opened Talen Energy Stadium in June, 2010.  Talen Energy Stadium is an 18,500 seat, world-class soccer specific stadium that sits beautifully along the Delaware River at the base of the Commodore Barry Bridge and is only 15 miles from downtown Philadelphia.  
 
Philadelphia Union’s culture and brand positioning of Young, Fearless, Challengers differentiates us from others and focuses our vision to be unafraid and defy the ordinary.  KSE is relentlessly pursuing excellence both on and off the field and will lead the way, set the standards and share the glory.  Our connection to Philadelphia is symbolized in the Club’s crest as the snake, colors, shield, slogan and thirteen stars all represent Philadelphia as the original capital city and its call to action during the American Revolution.
 
ABOUT THIS ROLE:
The Coordinator, Grassroots Marketing will be responsible for executing all grassroots marketing events and building brand awareness within the greater Philadelphia region. This person will assist in scheduling grassroots events and building relationships within the community. The Grassroots Marketing Coordinator will also manage the Union’s Mascot program, handle and schedule inbound requests, and actively seek new opportunities for the mascot. Applicants should be familiar with Microsoft Office and possess excellent written and oral communication skills. This position requires significant in-market travel, nights, weekends, and all Philadelphia Union home game days.
 
DUTIES AND RESPONSIBILITIES:
Grassroots Operations
  • Build and manage an event schedule and securing locations for over 150 events per year, with a strong focus on youth soccer and community events
  • Arrange all needed materials and equipment (Union giveaways, Sponsorship materials, Mascot Kids Club materials, gas, beverages and food for the Event Operation intern crew) necessary for executing the events
  • Actively seek and schedule new event opportunities for the Union to be involved with
  • Hire, schedule, and communicate with Event Operations interns for each event (intern availability)
  • Coordinate any Union player requests for the event if necessary and prepare all needed materials for Union player appearance at the event (player cards, sharpies, extra chair and table, extra tent and beverage for the player)
  • Arranges the ideation and ordering of all promotional premiums/giveaways for the marketing department

 Event Management
  • Communicate all logistics and event details with the point of contact at the event (Set-up, activities, location)
  • Take photos of the event materials, setup, player/mascot appearances and more to distribute to the Union social team in a timely manner
  • Communicate logistics and event details with sponsors and partners at the event (set-up, activities, location) 
  • Interact with fans and kids at the Union table by giving away Union prizes, sponsor coupons and materials as well as promoting upcoming Union events
  • Actively educate patrons about Union product and ticket offerings

Game Day Plaza
  • Determine overall space layout for each home game by collaborating with Marketing, Game Ops and Corporate Partnerships team
  • Scheduling of interns to help run plaza activities
  • On game day, assist the Game Operations team with necessary setup and execution of planned promotions, on-field experiences, and other duties as assigned

Mascot Program Management
  • Responsible for event scheduling (free and paid) for the Union mascot, Phang
  • Manages schedule for multiple performers and arranges payroll for mascot performers
  • Develop and manage the mascot personality and work with digital media team for mascot digital content upkeep (website and social media)
  • Maintain all mascot costuming, suits, materials, and outfitting
  • Note that the Grassroots Coordinator does not serve as the actual mascot

QUALIFICATIONS:
  • Bachelor’s degree required; preferably in Marketing, Event Marketing or Sports Management 
  • Preferred minimum of 1-2 years of experience in marketing and/or event management
  • Must have a valid driver’s license
  • Frequently must be able to lift up to 50 pounds
  • Must be available to work nights and weekends
  • The ability to work independently and in a team/collaborative work environment is required along with strong organizational, interpersonal and planning skills
Preferred:
  • Candidate has prior street team management experience
  • Candidate has experience serving as a brand ambassador
  • Knowledge of Philadelphia youth soccer a plus
  • Knowledge of Philadelphia event landscape is a plus
  • Experience as or working with mascots are a plus

*Flexible schedule required to successfully complete job requirements, including nights, weekends and holidays*

If selected, this person will be required to provide the following clearances:
  • PA Child Abuse History clearance
  • PA State Police Criminal Records Check
  • An FBI Criminal Background Check

We offer a comprehensive benefits package that includes medical, vision, Rx and dental coverage, an employer-matched 401(k) plan, Life Insurance, Disability, a merchandise discount, 24/7 Fitness Center, and much more!  

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.