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Director of Strategy and Analytics - Houston Dynamo FC with Houston Dynamo FC in Houston · TX

Houston Dynamo FC jobs
Sports Jobs in Houston · TX
Marketing: Database Marketing/Analytics
Overview:





The Director, Business Strategy and Analytics, will oversee the department responsible for business intelligence for all ticket sales, sponsorship, and marketing efforts, including market research planning and execution, CRM oversight and development, database growth and segmentation, and email marketing, including analysis and measurement of campaigns.  





Responsibilities:
  • Lead and manage the strategic functions of email marketing, customer database, CRM, data acquisition, and analytics for the club.
  • Ensure clear communication with applicable stakeholders to explain strategy and track outstanding items requiring resolution.
  • Develop and support complex analytical processes and procedures to identify risks and opportunities in the origination and creation of product and product positioning.
  • Spearhead data and business intelligence portfolio to provide guidance for all business units.
  • Collaborate with all stakeholders to manage priorities on data initiatives. Lead the development, preparation, and distribution of the organization’s enterprise-wide reporting portfolio.
  • Work with departments to identify reporting needs and develop solutions, including dashboards and other reporting outputs, which provide real-time performance tracking to ranging levels of organizational leadership.
  • Develop skill sets of direct reports by exposing them to advanced research methodologies, marketing principles, leadership skills, and overall business prowess.
  • Design and conduct market and customer research and other in-depth studies to uncover key insights and influence organizational strategies and decision-making.
  • Work across departments to develop and communicate best practices for email marketing campaigns, including design and deployment.
  • Oversee analytics team to design measurement, testing, and optimization mechanisms to evaluate and drive the success of campaigns.
  • Serve as the primary contact for all CRM, data integration, and other business intelligence and analytics vendors and/or service providers.
  • Develop ongoing training for key stakeholders and users of CRM system
  • Ensure data integrity across all systems
  • Manage the business intelligence technology stack and its integrations across platforms
  • Work in a hands-on capacity as needed in an environment of rapidly-developing departmental requirements

Qualifications:
  • Bachelor’s degree (B.A.) or equivalent.
  • Master’s Degree preferred.
  • 7+ years of experience in strategic planning, sales/marketing, business development, analytics with a minimum of 3 years in sports industry
  • Demonstrated experience working closely with information systems and/or strong ability to learn new information systems quickly.
  • Experience with integrating and developing CRM systems, Salesforce Sales Cloud strongly preferred
  • Knowledge of predictive modeling techniques such as regression analysis for response modeling, customer profiling, and segmentation, needs analysis, and other types of quantitative and qualitative campaign analysis techniques required.
  • Ability to utilize data and analytics to derive actionable recommendations.
  • Advanced knowledge of Microsoft Office applications.
  • Strong scripting and/or programming ability (SQL required, R and/or Python preferred).
  • Experience using data visualization tools (e.g., Tableau).
  • Experience with SeatGeek or other ticketing systems preferred.
  • Experience with email marketing systems, Salesforce Marketing Cloud preferred.
  • Superior strategic, financial, and relationship skills.
  • Ability to interface effectively with multiple levels of management, ranging from senior executives to business unit managers and third parties.
  • Excellent quantitative and analytical skills, including significant financial modeling experience.
  • Outstanding written and verbal communication skills.
  • Ability to handle multiple tasks under tight deadlines.
  • Acute attention to detail and the ability to troubleshoot apparent data discrepancies.
  • Demonstrated experience working closely with information systems and/or strong ability to learn new information systems quickly.
  • Strong teamwork and team synergy skills.
  • Excellent ability to establish rapport with others and ability to build strong interpersonal relationships.
  • Exhibit good judgment and decision-making skills.
  • Must pass a criminal background check and pre-employment drug screen.







We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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