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Fan Experience and Grassroots Marketing Manager with FC Cincinnati in Cincinnati · OH

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Sports Jobs in Cincinnati · OH
Marketing: Game Operations/Presentation
Job Title: Fan Experience and Grassroots Marketing Manager   
Department: Brand Marketing & Communications
Reports to: Sr. Director Game Presentation and Creative
About FC Cincinnati
FC Cincinnati is a professional soccer team that plays in Major League Soccer, having entered the league as its 24th team in 2019. The club’s wide and diverse ownership group is led by controlling owner Carl H. Lindner III; as well as managing owners Meg Whitman and Dr. Griff Harsh; Scott Farmer; and George Joseph. MLS invited Cincinnati to the league as an expansion team in May 2018, giving the club one of the fastest run-ups to its first-division launch in league history – 277 days from invitation to its first game. The team has played its home games at the historic Nippert Stadium on the campus of the University of Cincinnati, while its new soccer-specific stadium is constructed in the West End neighborhood of Cincinnati. 
When the West End Stadium opens in Spring 2021, FC Cincinnati’s future home is expected to be one of the most ambitious soccer-specific stadiums in not only North America, but the world. The $250 million, privately funded stadium will have a 26,000 capacity, with the closest seats within 15 feet of the field. The design includes 53 traditional suites and 4,500 premium seats throughout four premium club spaces. Additionally, the team’s famous supporters’ section, The Bailey, will grow to be more than 3,100 strong and loom over opponents at a 34-degree angle at the stadium’s north end. West End Stadium will meet all current requirements to host CONCACAF and FIFA events, featuring top national teams from around the world, including the U.S. Men’s and Women’s National Teams, as well as the world’s top club teams for friendlies. 

Position Overview
The principal responsibility of this position is to act as a key stakeholder for all FC Cincinnati all grassroots marketing initiatives and game day activations outside of the field.  In addition, the Fan Experience and Grassroots Marketing Manager will work to provide direct oversight of marketing staff on both game day as well as during any additional marketing activation in the community.  
  • Develop strategy/budget, monetize and lead event planning/execution for all marketing efforts, including game day marketing activations 
  • Build programming and oversee the grassroots marketing efforts for FC Cincinnati, including (but not limited to) Street Team, Kids Club, Pub Partners, Youth Zone, Affiliate program and other events throughout the region
  • Oversee the ideation and execution of all fan touchpoints, including (but not limited to) in-market events, community activations, influencer fulfillment, and stadium/plaza activations
  • Build and manage events that cater to a wide-range of audiences
  • Support efforts to drive new event business/data capture at all FC Cincinnati events
  • Work with Business Intelligence team to create compelling data acquisition platforms
  • Manage staffing requirements and help coordinate special event needs for all MLS matches, non-MLS soccer matches and other events throughout the region. Directly oversee hiring, training, and deployment of game-day activation/street team/grassroots marketing staff.  Help oversee/manage game-day interns
  • Work collaboratively with the Senior Director of Marketing to expand the game day experience into the community and into non-game day events
  • Support with other projects as assigned
Skill Requirements
The requirements listed below are representative of the knowledge, skills and/or abilities required to excel in the position:
  • Ability to plan, prioritize and execute several events simultaneously
  • Successfully work in a fast-paced environment
  • Exceptional organizational and administrative skills
  • Detail oriented with a strong desire to be successful 
  • Able to think creatively and problem-solve in high pressure situations
  • Must be team-oriented and able to work collaboratively with strong interpersonal skills; pleasant and professional at all times, with co-workers as well as vendors and patrons
  • Must possess a strong work ethic as well as a dedicated and positive attitude
  • Must be able to build and maintain relationships with event partners
  • Excellent oral and communication skills
  • Professional demeanor and appearance
Experience/Education Requirements
  • 3+ years of experience in an event planning, operations, management, or similar role, in a professional sports or venue setting.
  • Bachelor’s degree in Sport Management, Event Management, Business or another related field
  • Highly proficient with Microsoft Office for Windows (including Word, Excel, PowerPoint) 
  • Must have a valid driver’s license
 Work Hours
In addition to normal business hours, weekend, evening and holiday work will be required as schedule and project workload dictates. Limited business-related travel may be required.
Instructions to Apply
Please apply through and in a single PDF that you upload include a cover letter, resume and references. In addition, please indicate if you are a West End neighborhood, Cincinnati, OH resident.
FC Cincinnati is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Questions:

  1. How did you hear about this job?

  2. Are you a current resident of the West End Neighborhood of Cincinnati, Ohio?

  3. What is your salary range?