MLS League Office

MLS League Office

Director, Partnership Marketing

MLS League Office - Senior
New York · NY
Marketing: Marketing
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Overview

The Director, Partnership Marketing will lead a team responsible for managing and delivering all elements associated with assigned partnership accounts including the ideation, development and execution of partner initiatives.  The Director provides strategic oversight of a portfolio of commercial partners, primarily across MLS, using expert knowledge of industry relevant topics and understanding of the sales/marketing objectives of each partner in the portfolio.

Responsibilities

  • Lead the strategic development and management of a portfolio of MLS commercial partners
  • Identify insights, build a vision, and articulate a strategy on how to approach each partner’s business objectives and how to grow that business
  • Create compelling solutions for current marketing partners that demonstrate how the MLS partnership can meet a brand’s unique business objectives
  • Oversee the preparation of partnership presentations, deal memos/summaries, recaps and other materials needed to manage sponsorship activities
  • Establish metrics to measure partnership success and ensure delivery
  • Strategize effective ways to potentially grow incremental revenue
  • Effectively strategize potential partner solutions by understanding advertising and marketing channels and new technologies
  • Fiscally responsible for the day-to-day management of program budgets and ensuring that sponsor promotions are within budget
  • Coordinate creative approval of all partner assets, ensuring submissions are brand compliant and in-line with contractual guidelines
  • Provide strategic oversight of contractual assets including in-game assets, player appearances, pre-game field experiences, etc.
  • Lead renewal and upsell strategies for portfolio of partners that deliver on both brand and business objectives that ultimately grow existing partnership and overall business and revenue
  • Oversee club relationships for specific partner activation needs (as it applies to partner)
  • In conjunction with Media team, assist with the oversight and implementation of partner specific digital, social, and content programs
  • Liaise with internal departments on day-to-day partner proposals, implementation, maintenance, etc.
  • Manage hiring and onboarding process by interviewing, selecting, orienting, and training employees, as applicable
  • Accomplish team results by communicating job expectations and managing the Performance Management process:
    • Plan, monitor, and review performance;
    • Coach and counsel employees;
    • Develop and implement department procedures and productivity standards and reinforce Company policies
    • Develop personal growth opportunities for employees
  • Lead special projects as needed
  • Additional responsibilities as assigned

Qualifications

  • Bachelor’s Degree
  • 8+ years of experience in strategic brand & partnership marketing

 

Required Skills

  • Ability to work effectively in a fast paced, deadline driven, team environment
  • Strong interpersonal skills and the ability to effectively communicate, both verbally and in writing
  • Strategic problem solver and negotiator who understands partners’ needs and is solutions oriented
  • High-level of commitment to a quality work product and organizational ethics, integrity and compliance
  • Strong understanding of marketplace on both a local and national level
  • Demonstrated decision making and problem-solving skills
  • Detail-oriented with the ability to multi-task and meet deadlines with minimal supervision
  • Demonstrated track record for concepting and/or upselling innovative sponsorships
  • Proven experience managing and motivating a team
  • Creative strategist with the ability to identify and commercialize big picture opportunities
  • Knowledge of sports and entertainment sponsorship, including promotions, events, media and contracts
  • Ability to manage multiple demands, projects and people
  • Experience in presenting to senior management team
  • Proven experience managing and motivating cross-functional teams
  • Superior organization and project management skills
  • Maintain positive attitude and adapt to fast paced working environment
  • Able to travel and work a flexible schedule including nights and weekends
  • Proficiency in Word, Excel, PowerPoint and Outlook

 

Desired Skills

  • Knowledge of the Spanish Language (business proficiency)
  • Knowledge of the sport of soccer

 

Total Rewards

Starting Base Salary: $115,000 – $145,000. MLS/SUM base salaries are contingent upon several factors including individual qualifications, market financials, and operational business needs.

 

We are committed to providing a Total Rewards package that attracts, supports, engages, and retains talent through the following:

  • Benefits – comprehensive and competitive medical, dental, and vision benefits, as well as a suite of programs to promote well-being including a $500 Wellness Reimbursement. A generous PTO offering, and hybrid Office/Remote Work Schedule are also offered to promote Work-Life balance!
  • Career & Professional Development – on the job training, feedback, and on-going educational opportunities to continue your personal and professional development.
  • Employee Engagement – office perks, discounts and employee events that go “beyond the traditional paycheck” to make you feel a part of our team and inspire you to elevate the Game!

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

We are committed to providing equal opportunity and reasonable accommodations to employees with disabilities. MLS/SUM complies with the Americans with Disabilities Act and all other applicable federal, state, and local laws regarding disability discrimination and accommodation.