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Senior Director, Corporate Partnership Activation - Columbus Crew (Columbus · OH)

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Ticket Sales and Services: Ticket Sales


Summary Description

The Senior Director, Corporate Partnership Activation, is responsible for overseeing the management of all the Club’s corporate partnerships, as well as achieving the revenue goal tied to the retention/renewal and growth of all partnerships. The Senior Director will oversee all strategy for setting each partnership’s goals and KPIs, activation plan for the year, communication plan, measurement plan, and will work with each individual account leader to stay accountable to this strategy.  The Crew have a highly engaged portfolio of partners, with a strong desire to activate outside of the venue and use the venue in creative ways.  This position will lead those innovative efforts.

The Senior Director will also work very closely with the partnership sales team throughout the new business process, helping to identify opportunities through best practices, growth/change status of categories, and identifying an account executive  who will assist in the partnership development from the early stages.  This individual must be very sales minded, as this position is a combination of both marketing and sales.


Essential Duties & Responsibilities

  • Management of all Corporate Partnership account executives, including Managers and Coordinators 
  • Thorough knowledge of all corporate partnerships, including contract details, opportunities for growth and advancement, areas of improvement and category changes
  • Develop relationships within each corporate partnership, and establish his/herself as a leader and decision maker within the company/department
  • Assist with all renewal and upsell negotiations
  • Oversee the general planning and execution of all partnership activation plans, taking a leadership role with cross-departmental collaboration
  • Oversee and further develop partnership communications, including regular outreach calls/meetings, recap meetings and presentations, also identifying the right opportunities to engage executive leadership with accounts
  • Further the renewal and partner growth efforts by identifying opportunities, with the staff, to present to partners, and encouraging the staff to think months ahead  
  • Set aggressive timelines and revenue goals with the staff to stay progressive
  • Work closely on a high level with other departments, most importantly Marketing & Business Intelligence, to understand their goals and plans, to drive collaboration, and provide optimal opportunities to share with prospective and current partners
  • Represent the Team at various networking events and participate in other sales and community events, as defined by the Team
  • Oversee the department’s expenditure portion of the budget, and collaborate with the Vice President of Corporate Partnerships in setting revenue goals each year
  • Develop and oversee all partner networking and entertainment opportunities
  • Provide guidance, motivation, and training (where applicable) to staff, with a focus on helping them grow into their next role within or outside of the organization

Required Experience & Skills

  • 4-year college degree
  • Minimum 7-10 years of sales and activation and/or agency experience (sports experience preferred)
  • Minimum 3-5 years of staff management experience
  • Strong written and oral communication skills
  • Proficiency in Microsoft programs with expertise in PowerPoint
  • Proficiency in CRM and best practices in account management tools
  • Ability to think creatively and “outside of the box” as it pertains to developing marketing and activation campaigns for small, mid and large business partners
  • Ability to work weekends, nights and holidays as dictated by events or requirements

CONFIDENTIALITY REQUIREMENTS: This position may require the individual to have access to confidential records and information. To successfully perform this position, confidentiality of the information with which the individual has contact must be maintained.