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Chief Marketer/Revenue Leader with USA Cycling in Colorado Springs, CO
USA Cycling jobs
Sports Jobs in Colorado Springs, CO
Marketing: Business Development
The Chief Marketer/Revenue Leader (CMRL) will be a key leader and close partner to the Chief Executive Officer, the Board, and USAC’s top management team. The core objective of the CMRL will be to grow USAC’s membership and top-line revenue through all available and leverageable commercial initiatives and assets. They will lead creation of a new membership proposition that is valued by Racers, Riders & Event Owners. This value proposition will foster the development and sales of products and services which meet the changing needs of the American cycling community. The CMRL will be arriving at a critical time in USAC’s history, as the organization accelerates its evolution into an innovative, customer-focused service provider and broadens its membership base to include a mass market of enthusiasts and cycling fans in addition to its longstanding core racing community. As a member of the senior leadership team in a dynamic and broad-based role the CMRL will also be responsible for guiding the direction of USA Cycling more broadly in the execution of its mission to provide safe, fun, clean, fair and measured racing and riding in all U.S. Cycling disciplines.
The CMRL will work closely with the CEO and will oversee all areas of USAC’s commercial orientation, including revenue generation and marketing. Additionally, the CMRL will develop and lead initiatives with the following closely related USAC departments:
The role is based in Colorado Springs, Colorado, at the USAC headquarters.
Reports To: Chief Executive Officer
Direct Reports: Director of Marketing and Communications, Director of Membership, Director of Product Management & Operations
Other Key Relationships: USAC Board of Directors, USAC Foundation Board of Directors USOC, Membership base of 100,000+ members, United States cycling community, Donors, Partners and Sponsors Vendors
USAC’s Chief Marketer/Revenue Leader will lead the organization’s revenue, membership and marketing functions, with the primary objective to generate recurring and sustainable top-line revenue growth. Key responsibilities will include: attracting and retaining members that generate recurring revenue (particularly via a mindset of digitally focused consumer acquisition marketing), servicing the constituent base, selling USAC’s marketable assets, attracting and retaining well-aligned sponsors and suppliers, nurturing USAC’s brand, managing digital and traditional communications and content, and crafting and interpreting market, industry and customer insights into incremental commercial opportunities.
Specific responsibilities include:
The Chief Marketer/Revenue Leader likely will emerge from a recurring revenue service business, a direct consumer marketing role of active sports, entertainment or other lifestyle products, or from an organization that develops and acquires its membership and revenue via non-traditional means. The successful candidate may be an “up and coming” or established executive that has the necessary marketing experience and corporate selling skills, but lacks the full scope of the position above. The ability to lead a small organization with limited budget is essential. Exemplary personal work habits and leadership are a must. This is a key position in the organization and is a remarkable career opportunity for a prospective future CEO of a lifestyle-driven, consumer product/service company.
The CMRL of USAC will be an enthusiastic, dynamic, innovative, execution-oriented and determined executive who can acquire new members, drive retention, and target new revenue streams.
They will bring leadership, experience, entrepreneurialism, passion, and drive to the challenge of building the commercial operation of USAC and growing its membership base while respecting its core constituency.
It is essential that the CMRL be able to establish and execute partnerships and new revenue streams both individually and as a teammate to the CEO, the Board, and staff.
Potential candidates will need a minimum of a Bachelor’s degree in Business Administration, Marketing or a related field (MBA preferred).
Proven experience driving revenue and acquiring customers or members in a direct to consumer brand or organization. Background in digital media, event management, lifestyle entertainment, sports, membership-driven entities, or active consumer properties is preferred.
Scope of Leadership
The candidate who will thrive and be successful will most likely come from a scrappy, passion-driven, or entrepreneurial environment, and has overseen a P+L and a high- performing sales and marketing staff. Must have managed fast-paced and analytical teams including product, technology, service, content, event, marketing, and revenue generation.
Proven record of driving significant incremental revenue growth is required. Candidate must be able to demonstrate membership acquisition and unique revenue creation in a previous leadership role.
Passion for Sports
Prior sports industry experience is not required, but a passion for sports and active lifestyles is mandatory. Belief in the US Olympic movement and an appreciation of cycling enthusiasts is required.
Critical Leadership Capabilities
In a small organization environment seeking to maximize new lines of revenue and increase the membership base, the ideal candidate will:
In an environment where hands-on leadership is required and successful partnership with functional and operating colleagues and the membership base is critical, the ideal candidate will:
In an entrepreneurial and forward-thinking NGB organization in which short- and long-term revenue sustainability and brand alignment are critical, the ideal candidate will: