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Media and Public Relations Manager with United States Equestrian Federation in Lexington · KY

United States Equestrian Federation jobs
Sports Jobs in Lexington · KY
Marketing: Consumer Marketing/Brand Management
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This position supports the Federation’s mission and vision by demonstrating a commitment to exemplary member service, including a collaborative spirit, innovation, respect, and accountability.
 
JOB SUMMARY:
Under direction of the Director of Communications & Public Relations, this full-time position is responsible for the development and implementation of proactive media relations strategies that maximize new media and press opportunities both within the equine media landscape, and whenever possible in the mainstream media. This shall include, but not be limited to: media pitching, maintaining contact lists of reporters and news desks, ensuring all pertinent information is sent to these contacts in a timely and appropriate fashion, and maintaining and developing relationships with journalists in an effort to promote the USEF, equestrian sport, and USEF athletes.
 
This position shall assist with the development and implementation of all USEF Sport Department public relations and media initiatives, both digital and in print. This includes writing and disseminating news releases for all USEF Breed and Discipline Committees and Departments and Recognized Breed and Discipline Associations. Additional duties may include supervising the production of USEF Championship programs, event media guides, and overseeing media operations at designated USEF competitions, as well as assisting in the management of designated media partnership relationships and agreements. 
 
ESSENTIAL TASKS & RESPONSIBILITIES:
 
  • Develops media-pitch content in collaboration with Director of Communications & Public Relations to promote and gain exposure for US Equestrian, athletes, and members.
  • Pitches diverse and sport focused story concepts to both niche and mainstream media outlets, while maintaining contact lists of reporters and news desks.
  • Collaborates on writing assignments and production of content and/or editorial pieces featuring USEF athletes, competitions, and members. 
  • Assists with crisis communications development and implementation.
  • Manages media centers and press operations at designated USEF competitions.
  • Covers and amplifies exposure for USEF championships and other high level international and national equestrian competitions.
  • Assists with development of social media strategy relative to public relations initiatives and media-related content. 
  • Writes communication plans on high level initiatives and programs.
  • Reviews media data trends and analytics to tailor digital and print pitch strategy accordingly. 
  • Assists in the management of media partnership relationships and asset delivery. 
 
JOB SPECIFICATIONS:
 
EDUCATION
College degree preferred.
 
EXPERIENCE 
Strong writing and editing experience, successful experience engaging members of the media and securing media placements required. Equestrian sport knowledge and experience strongly desired.
 
SKILLS AND ABILITIES
Must be comfortable with writing and editing and have an understanding of grammar nuances. Must be organized, task-focused, and efficient. Must be proficient in Microsoft Office applications. Familiarity or expertise in email content creation and distribution. Candidate must have a proven ability to work on multiple projects efficiently and effectively, as well as work collaboratively across departments. This position requires travel and some weekend work.


**Please attach a resume in either Word document or PDF format.  Applications that do not meet this requirement will not be considered.**

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Questions:

  1. How did you hear about this job?

  2. Have you ever been convicted of a crime? Please note that answering yes to this question does not necessarily exclude you from employment.

  3. If you do not live within commuting distance of Lexington, KY, are you willing to relocate at your own expense?

  4. Please list any relationships and/or relatives you have currently employed with the United States Equestrian Federation.

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