Who We Are:

PBR is the world’s premier bull riding organization. More than 500 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, Canada and Mexico. In 2022, PBR launched the PBR Team Series—eight teams of the world’s best bull riders competing for a new championship—as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of Endeavor, a global sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.

Endeavor is a global sports and entertainment company, home to the world’s most dynamic and engaging storytellers, brands, live events and experiences. The company is comprised of industry leaders including entertainment agency WME; sports, fashion, events and media company IMG; and premier mixed martial arts organization UFC. The Endeavor network specializes in talent representation, sports operations & advisory, event & experiences management, media production & distribution, experiential marketing and brand licensing.

Position Summary/Objective:

The Senior Director Partnership Marketing will lead the PBR Partnership Marketing team – managing a talented team of seven Account Managers, directly servicing select key accounts, and ultimately ensuring that the PBR sets the bar for best-in-class account management across a growing portfolio of 35+ National and Regional sponsors.

This individual will be expected to elevate the collective work of the PBR Partnership Marketing team and the marketing campaigns of every PBR partner across multiple PBR properties (PBR Unleash The Beast, PBR Pendleton Whisky Velocity Tour, PBR Team Series, PBR Challenger Tour, etc.), PBR partner properties (Ft. Worth Stockyards, Cowtown Coliseum, World Champions Rodeo Alliance, Women’s Rodeo World Championship, Bill Pickett Invitational Rodeo, Ultimate Bullfighting, etc.), and PBR media channels (CBS, CBS Sports Network, Pluto TV, social media, etc.). This individual will be expected to build strong relationships – internally and externally – and work across PBR’s sponsorship portfolio to marry PBR goals and objectives with those of our partners to deliver creative marketing programs that deliver results.

A typical day will include team leadership (1-on-1 meetings, team meetings, mentorship, conflict resolution, etc.), partnership engagement (sponsor meetings, relationship building with decision makers, conflict resolution, sponsor marketing campaign optimization, etc.), business management (asset management, budgeting, partnership renewals, etc.), and more. Additionally, this position will quickly become a trusted colleague across the PBR organization, routinely working with PBR TV, Streaming, Content, Digital, Production, Live Event Marketing, Ticketing, Special Events, Graphics, Accounting, and other PBR and Endeavor teams.

The ideal candidate will have a demonstrated history of successfully leading people and teams, an extensive account management background, direct experience working with national and international brands, a robust history of strategic planning and execution, experience working in professional sports, and embody the spirit of teamwork.

The Senior Director Partnership Marketing position reports to the Vice President Corporate Partnerships and will work closely with the Chief Revenue Officer.

Essential Duties & Responsibilities:

• Lead PBR Partnership Marketing team
  • Set the bar for best-in-class management for all PBR partners
  • Manage talented team of seven Account Managers
• Full account management responsibilities for key PBR partners, including contract management and fulfillment, integrated promotions and activations, experiential marketing, branding, digital, television, retail, talent appearances, ticketing, hospitality, merchandise, etc.
• Build strong relationships with all PBR partners, key decision makers, their agencies, and internal PBR departments
• Develop an in-depth understanding of PBR and partner businesses, becoming an expert in both
• Work cross-functionally within PBR, and across other Endeavor businesses, to deliver value to partners
• Strategic asset management across Live Events, TV, Streaming, and Digital
• Develop tracking and reporting procedures to help PBR and partners maximize impact of marketing campaigns
• Lead multi-year partnership renewals
• Proactively develop incremental investment opportunities for partners
• Hospitality and event management
• Create and provide partner recap reports
• Create case studies of impactful partner activations
• Other duties as assigned

Knowledge, Skills & Abilities:

• Highly organized with strong attention to detail
• Excellent written and verbal communication skills
• Strong work ethic and team-oriented attitude
• Must function at a high level in a fast-paced, dynamic environment
• Ability to simultaneously manage multiple priorities
• Self-sufficient, proactive, and solutions oriented
• Skilled in all aspects of account management and partner/client service
• Familiar with sports sponsorship contracts and rights packages
• Proficiency using Microsoft Office software – Excel, Outlook, PowerPoint, Teams, Word, etc.

Education & Formal Training:

• Bachelor’s degree in Marketing, Communications, Sports Management, or related field - preferred

.

Experience:

• 7+ years of experience in partnership marketing, sponsorship, or marketing in the professional sports industry

Working Conditions:

• Normal office hours Monday-Friday (8:00 AM – 5:00 PM)
• Ability to work flexible hours, including evenings, weekends, and holidays, as needed
• Ability to travel as required
• Position is located in Ft. Worth, Texas or Pueblo, Colorado

Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices.  

Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.