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Manager, Loyalty Programs

Tampa, FL
Marketing: Consumer Marketing/Brand Management
Position Summary:
The marketing team is tasked with generating and converting demand for events across the portfolio, including IRONMAN, IRONMAN 70.3, Rock ‘n’ Roll Marathon Series and more. In addition, marketing is responsible for creating value for customers and creating profitable growth strategies for the business.
The Loyalty Programs Manager is responsible for developing and executing a loyalty strategy for running and triathlon events, and will be a central contributor on the Global Marketing team working alongside the athlete development and programs leads. This position is ideal for a highly motivated, strong communicator and strategic thinker looking for an exciting opportunity with our global portfolio.
·         Develop and manage strategies that generate incremental revenue, drive customer loyalty, and increase brand awareness
·         Brainstorm new product ideas and current product enhancements
·         Find innovative ways to educate athletes and participants on program value proposition and benefits throughout entire lifecycle
·         Be steadfast in analyzing customer retention issues and acquisition opportunities to drive engagement
·         Collaborate with multiple internal and external resources to drive engagement, program growth and incremental registrations per racing athlete
·         Develop and execute innovative promotional programs in both core and secondary markets
·         Work closely with functional leads within Event Management, Marketing Services and Creative, Digital Marketing, Social Media, and email marketing
·         Ensure strategies are tactically executed in a creative and timely manner and within expense guidelines
·         Assist in annual budget preparation, management and forecasting. Prepare budgets and submit estimates for program costs as part of campaign plan development
·         Take ownership of marketing objectives and make recommendations on the allocation of budgets and activities to meet registration and participant satisfaction goals
·         Create promotional plans which successfully meet volume and profitability targets, and manage their implementation in partnership with creative services and the marketing department
·         Stay informed on trends, innovations, and changes that effect consumer loyalty or consumer behavior
·         B.A. or B.S. in Business administration, marketing, communications or related field
·         3+ years of loyalty program and marketing experience
·         Familiarity with running, triathlon and cycling events
·         Personal interest in running, triathlon and/or cycling is a bonus
·         Strong skills in budgeting, leadership, organization, motivation, team building, communication, listening, analysis and accountability
·         Must be professional, possess effective communication skills, energetic, self-motivated, able to motivate others and have a positive attitude

Job Questions:

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  3. How many years loyalty and marketing experience?