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Digital Activation Strategist with World Triathlon Corporation in Tampa , FL

World Triathlon Corporation jobs
Sports Jobs in Tampa , FL
Marketing: Social Media
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Reporting Relationship:                                                 
REPORTS TO: VP Digital Platforms + Content / Marketing
DIRECT REPORTS: TBD 
SUMMARY:
IRONMAN is seeking an organized, digital strategist to play a key role, inventing and building our digital sponsorship business. Similar to a ‘Digital Marketing Strategist’ this role will require an understanding of digital platforms, strategic business planning, creative execution and building relationships with sponsors. This is a transformative position serving as a leader and liaison between digital strategy and global partnership to activate digital assets across our platforms. This individual must embrace the operational aspects of building core competencies and process while also be a driving force for creative ideation and generation in the digital sponsorship space. This candidate will enjoy building and inventing new programs and work as account leaderships right hand, leveraging a deep working knowledge of emerging and traditional digital channels to meet business needs and goals and will be supported by digital leadership. Primary focus will be on Facebook, Instagram, Twitter as well as IRONMAN.com and RunRocknRoll.com. 
 
BASE REQUIREMENTS
  • Candidate must be knowledgeable in the most advanced targeting/retargeting social tactics 
  • Candidate has a POV on how to architect appropriate budget/investment levels in social 
  • Candidate must be able to articulate the roles of owned, earned and paid in social media 
  • Must work closely with social media teams focused on business intelligence, analytics, community, content and potential influencer activation 
  • Comfortable acting as a thought leader in the digital and sponsorship space
  • Candidate should be willing to publish professional perspectives on social media and the endurance sports space.
  • Candidate will participate in new business efforts as needs arise.
 
KEY RESPONSIBILITIES:
Placement and Planning:
  • Deep understanding of client’s business goals – not simply media related goals, what are the goals of the brand (sponsor)
  • Navigate KPI development and alignment with marketing and strategy counterparts
  • Support new global partnership business development via digital assets
  • Direct digital investment allocation by activation channel (FB, IG, TW, Web, App)
  • Engagement with Strategy to help define target audience, messaging and marketing mix
  • Building an operational structure for connecting strategy teams and client strategy with investment/activation
  • Play a key role in pitch development and concepting of packages / working directly with VP, Digital to own and maintain the definition of digital assets/packages

Orchestration:
  • Support digital asset (content) development and monetization
  • Fundamental understanding of IRONMAN digital channels, audience and assets
  • Responsible for driving team understanding, internal education, and sponsorship of all activation platforms
  • Accountable to Global Partnerships to prove activation and performance
  • Deep/growing knowledge of the martech/adtech space and proactive sharing of new developments
  • Proactive outreach to education resources to keep personal and team knowledge current

Activation
  • Own and create activation processes for concepting, distribution and reporting
  • Oversight of formats, screens and inventory selection to reach KPI goals
  • Ensure creative/message alignment (internal/external creative shops)

Optimization
  • Monitor and be a single point of contact for tactical KPI performance
  • Excellence in portfolio allocation and resource management to exceed client goals
  • Establish a proactive approach to internal communication, keeping stakeholders informed
  • Development of a plan to evangelize employee, client and operational successes to larger organization

Reporting
In addition to technical skills, Strategists should be able to effectively communicate, including the ability to:
  • Effectively convey insights to the client
  • Tie results to business goals, not just KPI’s
  • Build relationships with clients and partners 
  • Adjust communication style based on the audience
  • Prepare and assist with client-facing deliverables, including presentations 
  • Effectively organize ideas and concepts through tools such as PowerPoint
  • Work with BI, CRM and Digital to create impactful reporting processes and structures
 
EXPERIENCE:
  • Track record of excellence in operating and executing digital marketing programs 
  • Minimum of 3 years agency, brand or sports digital marketing experience – or equivalent demonstration of true, strategic understanding of digital’s role in the organization
  • Collaborative nature and team player
  • Working knowledge of social media management tools and platforms
  • Relationship bias, over transactions with partners
  • Strong leadership skills to inspire, cultivate and motivate a team – must be a proven creator
  • Process and detail oriented but have the ability to pivot and embrace change
  • Strong comfort level with data, analytics and measurement and ability to articulate complex concepts in simple, actionable ways
  • Agency, Sports and sponsorship experience are big pluses
  • Please provide portfolio of work or examples
 
EXPECTATIONS:
This role is a linchpin between our digital and global partnership teams. The candidate will not only help develop our digital sponsorship programs, processes and lead growth, but work closely with the digital team to develop new, innovative digital content platforms that perform strongly across our audiences and drive value for sponsors. This role requires a story teller, POV, thought leader mindset on both the conceptual, and the reporting and analysis sides of activation.  

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. 

Job Questions:

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