This is an internship and can be used towards school credit if needed.

The Social Media Manager intern will work closely with the Director of Marketing and other various members of the organization and be involved in the day-to-day social content planning and graphic/visual elements of the Mechanix. They will gain valuable insight into various aspects of a professional sports organization. This individual will support the team in telling the story of our brand through all our social media platforms.
The successful candidate will be able to thrive in a fast-paced environment while maintaining a consistent structure, can-do attitude, and top-notch creative execution. Moreover, this individual must take initiative independently and manage ambiguity while embodying the vision, mission, and core values of the Mechanix professional ultimate frisbee team.

Responsibilities

Developing effective content, promotion, engagement, and conversion strategies.

Work with senior management to outline a digital brand development program that aligns with overarching team goals and objectives
Incorporate current trends and “best practices” for social media campaigns
Establish key performance indicators (KPI) for each platform including: audience growth, reach, engagement, response rate, and fan feedback to measure return on investment (ROI) and program effectiveness
Recommend budgets for activity to promote/boost content through social advertising
Identify and evaluate emerging social channels, features, applications, platforms, tools, and strategies; implement when beneficial to strategic objectives
Create and curate a unique and engaging “story” that compels people to interact with the brand, and ultimately purchase merchandise or attend events hosted by the Mechanix.

Managing day-to-day social media & marketing activities:

Planning, generating, and publishing relevant, original content daily
Drafting and distributing fan newsletters and other communications
Writing game recaps and promotional articles
Creating editorial calendar and posting schedule – including short term posts like Instagram Stories and Snapchat
Participating in live videos
Overseeing design of digital assets to ensure that they are consistent with brand positioning and company values
Controlling community management - monitoring, reposting, responding to online comments and reviews, etc.
Building, testing, and optimizing paid social media campaigns

Related marketing duties including, but not limited to:

Developing sponsorship procurement decks and other materials
Attending and representing the Mechanix brand at trade events (as needed)
Assisting with various “photo/video shoots” involving Mechanix athletes, products, and workout facilities (as needed)
Participating in weekly marketing meetings

Qualifications

Major in sports marketing or business preferred
Experience executing and optimizing paid social and SEM campaigns that drive results
Experience setting up and utilizing Google Analytics
Experience in Photoshop and Adobe Creative Suite preferred
Must be able to prioritize and juggle multiple projects at the same time
Incredible attention to detail
Strong problem solving and communication skills
Must reside in Michigan
Ability to commit to December - August

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Detroit Mechanix