Crypto in Sports Essentials - Front Office Sports Learning

Front Office Sports Learning
Education: Digital Certification
** This is a free online course.  By selecting APPLY NOW you will be redirected to the Front Office Learning course description, where you can register to TAKE THE COURSE **

Program Overview
Over the last year, there has been a mainstream adoption of cryptocurrencies, NFTs, and blockchain technology. Sports leagues, teams, athletes, and fans have quickly embraced crypto – ultimately creating impacts on sponsorships, fan engagement, experiences, and more. 

Crypto in Sports Essentials is a free online course where leaders from Coinbase, crypto experts, and enthusiasts dig into the blockchain basics and how crypto is influencing the sports industry, including NFTs, esports, athletes, teams, leagues, and fans. 

This five-lesson course will help those looking to deepen their understanding of the growing connection between the blockchain and the sports industry. All course participants earn a digital verified badge they can display on their social channels.

Key Topics
  • Understand the blockchain basics
  • Dig into the impact NFTs have on sports
  • Hear from athletes and industry leaders

  • Free
  • Approximately 1.5 hours to complete
  • 100% online and self-paced

Course Lineup
LESSON 1 | The State of Crypto
  • Tyler Blint-Welsh, Senior Content Strategist, Coinbase
  • A breakdown of the blockchain and 101 of cryptocurrencies.

LESSON 2 | How Crypto Works in the Real World
  • Tyler Blint-Welsh, Senior Content Strategist, Coinbase
  • The possibilities of using crypto and understanding DAOs, DeFi, and NFTs. 

LESSON 3 | Crypto in the Sports and Esports Industry
  • Steve Arhancet, Co-CEO & Owner, Team Liquid 
  • Juan ‘Hungrybox’ DeBiedma, Professional Gamer & YouTuber, Team Liquid 
  • The changing landscape of crypto in the esports industry and how it will continue to evolve the fan experience.

LESSON 4 | NFTs in the Field of Sports
  • Dan Moriarty, VP Marketing, Chicago Bulls
  • Liam Killingstad, Director of Pro, Front Office Sports
  • A holistic view of the current and future state of NFTs in the sports industry, through the lens of professional teams.

LESSON 5 | Athletes and Crypto
  • Jewell Loyd, WNBA Player & Crypto Enthusiast, Seattle Storm 
  • Chukwukere Ekeh, Brand Partnerships - Sports & Entertainment Marketing, Coinbase 
  • WNBA star discusses athletes' connections with and adoption of cryptocurrency in the sports industry.

Who can benefit from this course?
  • Those who are looking to better understand the basics of cryptocurrency and how it relates to the current and future state of the sports industry.
Is there a badge available for completing the courses?
  • Yes, upon completion of each course, you will receive a course badge that can be added to your LinkedIn profile.
Do I need to take the lessons in order?
  • You can manage lessons at your own pace, and they can be taken in or out of order. All lessons and quizzes must be completed to earn your badge.
Can I use my mobile device?
  • Yes, the course is completely mobile-friendly.
Are the courses at a specific time?
  • No. The lessons in each course exist independently and are available for you to take at any time.
What do I do if I have a technical issue?

How can we help?