Social Media Supervisor - New England Patriots (Foxborough · MA)

New England Patriots jobs
Sports Jobs in Foxborough · MA
Marketing: Social Media
SUMMARY
The Social Media Supervisor will manage the Patriots social accounts, maintain and oversee brand voice in all posts and messaging, monitor brand mentions and interactions and oversee all content posting on Patriots social channels. The Supervisor will execute social media strategy to maximize reach and growth of our overall audiences and use our platforms to meet organizational goals, while identifying new opportunities across social and digital platforms.
 
DUTIES AND RESPONSIBILITIES
  1. Oversee posting and social interactions across Patriots social media platforms, specifically owning the Patriots Twitter, Facebook and Instagram platforms
  2. Adopt the Patriots brand voice and write copy for social media posts across Patriots channels; approve copy written by the Social and Digital Content Coordinator 
  3. Watch and read all content to ensure it fits sponsorship requirements and is up to brand standards. Bring all content in question to the attention of the Social Media Senior Manager or Sponsorship team. 
  4. Manipulate graphics templates in Photoshop, use Premiere for quick editing projects to ensure content is properly cut, watermarked or end slated and use various mobile apps to add graphic overlays before posting content
  5. Select, stylize and create content for Instagram Stories and Snapchat
  6. Acquire in-house images from content gatherers and then identify images for use across all Patriots social platforms 
  7. Manage a social media calendar for Patriots, including milestones, sponsorship fulfilment and work within the social media department, as well as with video, creative, web and PR to execute the calendar
  8. Stay in constant communication with the sponsorship team on posting schedule as well as opportunities and risks for posts as it relates to partners
  9. Monitor Patriots mentions across many social media platforms looking for opportunities to engage with fans and/or repair damage or threats on our brand
  10. Communicate and brainstorm with the web team to drive traffic from social media to Patriots.com and optimize web content (both in timeliness and relevance), including compiling content for articles or galleries and/or writing articles if necessary
  11. Work with the Social and Digital Content Coordinator to cue live press conferences and events, looping in necessary parties and flagging opportunities throughout the process 
  12. Manage LCCs to get content at home and on the road, including fan parties and needs on non-game days
  13. Monitor and present to department relevant data, trends, successes, failures, and derive any relevant insights
  14. Collect iPhone content on the field, in the community, at practice and at events
  15. Special projects and assignments as business dictates
  16. Responsible for the maintenance, creation and control of all personally identifiable information or any other information protected by any Confidentiality or Privacy Standards or Company Policies that you have access or knowledge of, including but not limited to any state or federal regulations including HIPAA
 
SUPERVISORY RESPONSIBILITIES
Supervises the Social and Digital Content Coordinator.
 
SKILLS AND QUALIFICATIONS
  • 3 years proven track record contributing to or managing a professional brands social presence across platforms, including experience with partners, customers, fans and/or agencies; Experience in sports preferred but not required.
  • A passion for social media, the internet and industry trends and excellent knowledge of platforms, their back-end posting studios and how to optimize content by platform and audience
  • Strong interpersonal skills and experience working cross-departmentally to help reach organizational goals
  • Exemplary writing skills, with strong copywriting and understanding of engaging copy and optimization
  • Attention to detail and high-level editing and proofreading skills
  • Trustworthy, with good foresight, problem solving skills and ability to quickly assess risk and make appropriate decisions
  • Organized, detail oriented, able to coordinate multiple tasks simultaneously and work on tight deadlines and in a live environment
  • Creative and highly motivated individual, with experience with Photoshop, Premiere, Spark and the Adobe Creative Suite
  • Strong football knowledge and ability to work with game statistics and storylines
  • Good time and people management to navigate the 24/7 nature of sports and social media
  • Ability to delegate projects, provide guidance and oversight and manage a team
  • Ability to understand audiences, identify storylines, engaging photos and popular content
 
PHYSICAL DEMANDS
  • While performing the duties of this job, the employee is regularly required to sit and use hands to handle or feel
  • The employee frequently is required to talk or hear
  • The employee is occasionally required to reach with hands and arms
  • The employee must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds
  • Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
 
WORK ENVIRONMENT
  • Ability to work in a fast-paced work environment
  • Requires nights and weekends, based on business needs
  • Confidentiality and discretion
  • Normal office environment
 
CERTIFICATES, LICENSES, REGISTRATIONS
  • None Required
 
OTHER DUTIES
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
 
This company is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. 

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