Who We Are:PBR is the world’s premier bull riding organization. More than 500 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, Canada and Mexico. In 2022, PBR launched the PBR Team Series—eight teams of the world’s best bull riders competing for a new championship—as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of Endeavor, a global sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.Endeavor is a global sports and entertainment company, home to the world’s most dynamic and engaging storytellers, brands, live events and experiences. The company is comprised of industry leaders including entertainment agency WME; sports, fashion, events and media company IMG; and premier mixed martial arts organization UFC. The Endeavor network specializes in talent representation, sports operations & advisory, event & experiences management, media production & distribution, experiential marketing and brand licensing.
The Senior Director Partnership Marketing will lead the PBR Partnership Marketing team – managing a talented team of seven Account Managers, directly servicing select key accounts, and ultimately ensuring that the PBR sets the bar for best-in-class account management across a growing portfolio of 35+ National and Regional sponsors.
This individual will be expected to elevate the collective work of the PBR Partnership Marketing team and the marketing campaigns of every PBR partner across multiple PBR properties (PBR Unleash The Beast, PBR Pendleton Whisky Velocity Tour, PBR Team Series, PBR Challenger Tour, etc.), PBR partner properties (Ft. Worth Stockyards, Cowtown Coliseum, World Champions Rodeo Alliance, Women’s Rodeo World Championship, Bill Pickett Invitational Rodeo, Ultimate Bullfighting, etc.), and PBR media channels (CBS, CBS Sports Network, Pluto TV, social media, etc.). This individual will be expected to build strong relationships – internally and externally – and work across PBR’s sponsorship portfolio to marry PBR goals and objectives with those of our partners to deliver creative marketing programs that deliver results.
A typical day will include team leadership (1-on-1 meetings, team meetings, mentorship, conflict resolution, etc.), partnership engagement (sponsor meetings, relationship building with decision makers, conflict resolution, sponsor marketing campaign optimization, etc.), business management (asset management, budgeting, partnership renewals, etc.), and more. Additionally, this position will quickly become a trusted colleague across the PBR organization, routinely working with PBR TV, Streaming, Content, Digital, Production, Live Event Marketing, Ticketing, Special Events, Graphics, Accounting, and other PBR and Endeavor teams.
The ideal candidate will have a demonstrated history of successfully leading people and teams, an extensive account management background, direct experience working with national and international brands, a robust history of strategic planning and execution, experience working in professional sports, and embody the spirit of teamwork.
The Senior Director Partnership Marketing position reports to the Vice President Corporate Partnerships and will work closely with the Chief Revenue Officer.