Vice President, Marketing with United States Olympic & Paralympic Committee in Colorado Springs · CO

United States Olympic & Paralympic Committee jobs
Sports Jobs in Colorado Springs · CO
Marketing: Consumer Marketing/Brand Management
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Summary
The Vice President, Marketing will lead the organization’s ongoing efforts to strengthen and steward the USOPC and Team USA brands, related properties, and reputation management initiatives. Responsible for the storytelling and customer engagement efforts with athletes, fans, national governing bodies, and other important partners across the U.S. Olympic and Paralympic movements, this role will lead the development and execution of plans that build customer engagement, positive sentiment, and favorability with the USOPC and Team USA.  



The Vice President will also play a lead role with U.S. Olympic and Paralympic Properties (USOPP) in driving a strategy that distinguishes the identity between the Team USA and USOPC brands and drives value for our commercial partners and those within the U.S. Olympic and Paralympic movements and around the world.  This close collaboration with LA 2028 and USOPP will ensure joint Team USA brand stewardship, consistent communications, and alignment and optimization of the promotion and development of Olympic and Paralympic opportunities on the road to LA28.  This includes activation and storytelling around all Games events leading up to LA 2028.



Duties & Responsibilities
Brand Management
  • Build and execute a Team USA brand strategy across paid, earned, and owned channels based on organizational direction and market trends in partnership with USOPP and commercial partners and the U.S. Olympic & Paralympic Foundation.
  • Create and activate a USOPC brand strategy to elevate and steward each brand against its core target audiences and objectives. Steward positive reputation, ensure consistency, and strengthen brand equity through ongoing evolution, review, approval, and oversight of USOPC brands, including the Olympic & Paralympic Trials, Olympic & Paralympic Training Centers, and Olympic & Paralympic Training Sites.
  • Partner with USOPP, corporate marketing partners, and NBC to deliver integrated programs and initiatives that drive value for the brand(s) and its partners.
  • Bring the mission, vision, and positioning to life using innovative, fluid, and relevant methods across all engagement channels, including digital, mobile, social, and others. Lead all creative, branding, and branded experience initiatives for the USOPC.
  • Manage commercial media and sponsorship rights not otherwise managed by USOPP (e.g. NBC, media partnerships, National Medical Network, Olympic/Paralympic Trials).
Content and Creative Development
  • Oversee efforts to develop the USOPC digital network into an engaging, highly viewed, and consumer-facing asset to promote Olympic and Paralympic athletes and becomes a compelling digital destination for the Olympic and Paralympic Movements.
  • Partner with USOPP and USOPF to create and produce integrated campaigns and supporting creative that deliver against Team USA and USOPC brand strategies.
  • Develop stories and content that showcase our athletes and impact that proactively reinforce our unique brand position.
  • Build and manage social and digital channels for the Team USA and USOPC brands to distribute content and key messages and maximize customer engagement.
  • Oversee Olympic footage licensing in the U.S.
Customer Engagement
  • Build and transform the digital fan engagement strategy and experience to capture a direct connection with Team USA fans and build loyalty across the fan base.
  • Improve the collection and usage of data, analytics, and insights to identify and “listen” to key audiences (athletes, fans, governing bodies, and partners). Improve data-driven decision-making.
  • Guide organization in CRM initiatives and best practices to deliver against fan engagement, athlete engagement, fundraising, and other revenue goals in partnership with USOPF and USOPP.
  • Lead the development of events that strengthen the brand and key relationships. Identify opportunities to strengthen brand engagement with athletes and NGBs.
  • Maximize customer engagement through strategic use of paid, earned, owned, and shared channels.
Other
  • Utilize market research to measure and evaluate efforts against organizational KPIs. Identity and implement areas for improvement.  
  • Provide leadership of, and motivation to, the USOPC’s marketing team. Attract, build, lead, and retain a high performing, multifunctional team that is dedicated to the mission of the organization.
  • Manage a team of 15-20 who will manage both USOPC and Team USA brands through developing content and creative and driving customer engagement.
  • Perform other duties as assigned.

Minimum Qualifications Required
Education:
  • Bachelor’s degree in marketing or related field 
Experience:
  • Minimum 12-15 years in brand management with industry leading domestic and/or global brands
  • Extensive marketing experience at a premium sports and/or entertainment property or agency
  • Experience in and knowledge of customer relationship management and digital and social engagement platforms 
Skills:
  • Proven ability to manage a large variety of complex issues and projects calmly and simultaneously
  • Strong business operational skills, including talent management and budget management
  • Proven communication skills with cultures and constituencies outside the U.S.
  • Proven ability to develop marketing activation and brand-building programs
  • Experience "selling" concepts and ideas, and to generate enthusiasm for events, people, and mission-driven organizations
  • Excellent understanding of the media landscape – regionally, domestically, and internationally
  • Digital-first acumen
  • Demonstrated passion for competitive sports
  • Demonstrated experience with sports sponsorship and industry preferred
  • Demonstrated strength in leading teams, developing talent and building a culture of accountability and empowerment
  • Proven ability to understand and communicate the requirements (physical, mental, and emotional) to be an elite athlete on a global stage
  • Innate ability to communicate with different stakeholders, negotiate influence, and build rapport at all levels
  • Strong customer service skills
  • Capability to distill information clearly and to explain complex issues with precision and consistency
  • Excellent written and oral communication skills
  • Ability to think independently and make decisions
  • Familiar with word processing, presentation development, and database use, including Microsoft Office Suite
Tools, Equipment, & Conditions
  • Standard office equipment
  • Office environment in a multi-story building
  • Frequent domestic and/or international travel
  • Non-traditional work hours, including nights, weekends, and holidays
  • Regular attendance at work is an essential job function 

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