Director, Partnership Sales (Florida State University)

Legends - Director
Tallahassee · FL
Sponsorship Sales & Activation: Corporate Sponsorship Sales
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Founded in 2008, Legends’ operating divisions worldwide include – Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Legends IQ, Attractions, and Growth Enterprises – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit and follow us on Twitter and Instagram @TheLegendsWay.


Legends College provides a holistic service solution unrivaled in the industry. Whether it’s advising on a new stadium or renovation project, developing & executing the ultimate menu for the game, or designing & selling the t-shirt that fans wear when they fill stadiums, we touch most of the ways fans and consumers engage with colleges and universities. Legends College is focused on creating the ultimate fan experience and helping our partners drive transformational revenue during this ever-changing time in collegiate athletics. Legends College provides the premium experience company’s 360-degree service solution across research, project development, premium ticket sales, sponsorships, food & beverage, merchandise, membership clubs, business intelligence, marketing, and philanthropic fundraising & engagement to support leading universities, collegiate organizations, and events.


Florida State Global Partnerships is seeking a Director, Partnership Sales, to join our team and grow the corporate partnership department. The partnerships team is responsible for creating dynamic and comprehensive marketing platforms to reach the objectives of and drive ROI for our corporate partners. The individual hired for this role will be responsible for leading sales efforts, and the development of new corporate partnerships. This position will report to the Vice President, Partnerships and will assist the VP, Partnerships with the buildout of a commercial strategy. The Director, Partnership Sales will identify emerging sponsorship categories, build relationships across a variety of industries, generate sales leads through networking and research, conduct client presentations, and negotiate high-value contracts to meet and exceed annual revenue goals.


  • Work with the partnership development team to manage key category development and platform ideation for new and existing partners.
  • Secure and conduct partnership development meetings with potential clients by leveraging relationships as well as cold outreach.
  • Aim to understand the marketing and business objectives of prospective clients and their agencies.
  • Develop relationships and work directly with key colleagues to create a collaborative business development process and the opportunity for integrated partnerships.
  • Present Florida State Global Partnerships to potential local/national sponsorship partners and develop an integrated, solution-driven approach to creating sponsorship packages.
  • Create, package and sell sponsorship while leading a team to meet and exceed all revenue goals.
  • Manage a pipeline of new business prospects for the entire Partnership sales team.
  • Develop and maintain strong relationships with key decision-makers at client marketing companies and their respective advertising agencies.
  • Negotiate and close sponsorship deals and work with counsel through contract execution.
  • Attend weekly meetings with senior-level executives and provide updates.
  • Be a team player and contribute to the general success of Legends Global Partnerships across all facets, including positively representing Florida State Global Partnerships among all corporate and partners.


To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.

  • A minimum of 6+ years of successful corporate sales, premium sales, or brand sponsorship sales experience directly in sponsorship/corporate partnerships.
  • Proven track record in closing long-term, six figure integrated marketing partnerships.
  • Experience driving revenue growth with emerging opportunities and established partnerships.
  • Demonstrates experience using sales materials and market insights to craft strategy and narrative.
  • Storyteller with experience communicating the benefit of marketing opportunities to clients.
  • Communication and presentation experience with an emphasis on translating insights, product information, and data into partner value
  • Outstanding written and verbal communication skills to develop strong working relationships with partners, teammates, and other stakeholders.
  • Capacity to meet challenging sales objectives in a high profile, competitive marketplace.
  • Ability to manage a high level of detail across multiple projects and to prioritize efficiently.
  • Expertise in identifying opportunities, developing strategies, and negotiating creative solutions.
  • Familiarity with digital media marketing and social media platforms.
  • Creativity to develop strategic and purpose driven marketing platforms.
  • Experience in building out innovative presentations
  • High emotional intelligence, intellectual curiosity and desire to grow professionally.
  • Ability to prioritize and meet competing deadlines independently.
  • Ability to manage multiple tasks simultaneously, while remaining organized, efficient and calm under pressure
  • Proven ability to work collaboratively in a team-oriented environment.

Competitive salary, commensurate with experience, and a generous benefits package that includes: medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.


LOCATION: On Site FSU Tallahassee, FL

Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.