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LEGENDS
Founded in 2008, Legends’ operating divisions worldwide include – Global Partnerships, Global Sales, Hospitality, Global Planning, Global Merchandise, Global Technology Solutions, Attractions, Growth Enterprises – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Twitter and Instagram @TheLegendsWay.
ATTRACTIONS
Global Attractions is a natural progression from Legends 360-degree platform for success. Our unrivaled guest experience and deeply researched sales and planning methodologies give us an edge. Legends currently operates 10+ attractions around the globe. We bring together some of the brightest experiential and attraction masterminds around the globe to ensure each brilliant idea is regionally relevant and destined to dazzle, delight and drive a steady stream of diverse visitors. Legends manages all operations across ticketing, special events, sponsorship food and beverage and retail for Attractions partners.
ILLUMINARIUM
Legends is the exclusive operating partner of Illuminarium, a global experiential company offering breakthrough immersive 360-degree cinematic entertainment. Presented in custom-designed venues, Illuminarium surrounds visitors in sight and sound at an epic scale through a combination of cutting-edge technologies. Whether embarking on an African safari, exploring the depths of space, or sipping cocktails in a Tokyo night market, Illuminarium provides access to the world’s most extraordinary experiences. With a fully customizable canvas, Illuminarium is the ideal location for special events, viewing parties, and unique nightlife offerings. Illuminarium Experiences brings together best-in-class partners in content creation, theatrical design, interactive technologies, and venue operations. Illuminarium has locations in Atlanta, Las Vegas, Toronto and additional markets to be announced soon
THE ROLE
The General Manager of the Illuminarium Experience in Las Vegas functions as Legends’ primary strategic business leader at the property, responsible for managing its overall business operations, including food and beverage, guest experience, event innovation, financial performance, promotions, event & group sales, revenue generation, and delivering a return on investment to key stakeholders. This role is actively involved in the entertainment and tourism communities and builds strong relationships with local officials, businesses, and customers. The GM manages a staff of seasoned professionals including F&B, Operations, Sales & Marketing, Finance, and Human Resources and plays an important role in ensuring cohesion between venue operations and the creative/technical/production team.
ESSENTIAL FUNCTIONS
- Attends relevant industry events and conventions to remain current with industry trends/innovations and monitor strengths and weaknesses of competition; explores new business opportunities
- Develops business plans designed to maximize property customer satisfaction, profitability, and market share; ensures property business plans are aligned with Legends’ business strategies
- Executes business plans designed to maximize property customer satisfaction, profitability, and market share; ensures that property business plans and employees are aligned with brand business strategies; holds property leadership team accountable for successful delivery of business plans
- Experiments with new ideas and takes calculated risks to improve guest satisfaction and profitability; evaluates the success of property business strategies to inform future business plan enhancements; continually ensures business plans and actions have a positive impact on property performance
- Creates a cohesive and high-performance operational team that continuously strives for positive results and
improvement; coaches team members by providing specific feedback and holds them accountable for performance; creates learning and development opportunities for employees; creates and effectively executes development plans for both direct reports based on their strengths, development needs, and career aspirations
- Ensures all managers are doing the same for their direct reports; identifies resource needs to strengthen property team; creates succession plans for future job openings; actively supports the staffing process; ensures effective work processes, systems, and teamwork are in place to maximize individual and overall property
performance
- Serves as a passionate brand advocate and ensures that the intent of the brand is pulled through in the guest experience; communicates a clear and consistent message regarding property and brand goals and standards to employees, and the corporate leadership team
- Serves as a role model by demonstrating the exceptional work ethic and service delivery for all employees on the property; champions change; inspires and motivates the team to achieve operational excellence; represents brand values in all leadership actions
- Reviews business-related data such as market share, financial performance, employee engagement, and customer satisfaction, analyzes business information to proactively address changing market conditions
- Ensures property operates within budgetary guidelines, and achieves profit margin goals; uses business information to identify indicators of product and service successes and opportunities for improvement; integrates business information into business plans
- Works with the Revenue Management team to develop effective pricing strategies, balancing seasonality, economy, customer segments, property objectives, and customer satisfaction
- Builds strong rapport with ownership through proactive and ongoing communications as well as in-person meetings with the Illuminarium executive team in Las Vegas; keeps owners informed of Legends initiatives and guest experiences
- Provides owners with in-depth analysis of property performance, incorporating guest, financial, and employee
business data; manages an effective balance between owner interests and Legends brand interests and develops solutions that create value for both; develops and effectively promotes ideas for improving property service and profitability to ownership
- Interacts with guests and other customers frequently to obtain feedback about their Illuminarium experiences; utilizes guest/customer feedback to recognize outstanding employee service performance and improve service delivery
- Emphasizes and holds leadership team accountable for addressing service failures or potential service failures, and for developing innovative ways to exceed guest expectations
- Establishes presence in the market by actively promoting an exemplary property/brand image, involving oneself in the local community, and by developing strategic alliances with local officials, businesses, and customers
- Anticipates needs of large groups or high-profile guests to deliver flawless service; ensures that products, services, and events attain the appropriate publicity
- Ensures property compliance with legal, safety, operations, labor, and Legends brand product and service standards; conducts both routine and short-notice quality assurance audits with specific departments; holds employees accountable for performing audits regularly; conducts detailed walk-throughs to ensure the building,
public areas, kitchen, and grounds are well-maintained, safe, and meet or exceed guest expectations
- Ensures employees are appropriately trained and performing to standard
QUALIFICATIONS
To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.
- Bachelor's degree, in Business, Hospitality, or Marketing
- A deep understanding of traditional and innovative sales and marketing strategies; a proven track record of implementing initiatives that will drive brand awareness and demand
- Strong analytical and financial skills a must; understanding of data analysis, research process, ticket sales patterns, and demographic trends
- Tremendous communication and leadership skills, with the ability to work seamlessly with peers and senior leaders across all business functions
- The demonstrated ability to align Illuminarium Experiences internally around critical sales and marketing initiatives, to enhance the guest experience
- Experience in traditional attractions, ticketed museums, amusement parks, or family entertainment centers a plus
- Experience in domestic and international tour & travel/group sales
- The vision to seek out new strategic partnerships and initiatives to boldly define and articulate the brand value
proposition in the market
- Significant experience building winning integrated sales, marketing, and operations teams and culture
- Proven leadership experience in a sales environment including coaching, mentoring, hiring, training, and performance management
- Must be creative and resourceful with excellent negotiation and communication skills
- Experience managing a wide variety of internal and external stakeholders; master collaborator
- Entrepreneurial, with the ability to balance strong creativity and innovation with practical solutions
- Experience thriving in a fast-paced environment; must have the ability to adapt to change daily. Passion for the space required
- Ability to effectively evaluate risks and liabilities of special events and venue rentals
- Ability to develop and deliver sound recommendations to senior management
- Organization and planning skills; able to prioritize and handle multiple tasks, as well as delegate effectively
- Experience in food & beverage management for a sports, entertainment, resort, or restaurant venue
- Knowledge of the local and regional attractions markets, venue operations, and special events industries
- Ability to work both traditional and non-traditional hours (nights, weekends, holidays) as required
COMPENSATION
Competitive salary, commensurate with experience, and a generous benefits package that includes: medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
WORKING CONDITIONS
Location: On Site
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands to finger, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.
Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.