LEGENDS

Founded in 2008, Legends’ operating divisions worldwide include – Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Global Technology Solutions, Attractions, Growth Enterprises – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Twitter and Instagram @TheLegendsWay.

THE ROLE

Building exceptional brands begins with creating exceptional experiences. The Marketing Coordinator at Citizens Market Atlanta will assist in creating a best-in-class, fully integrated brand, marketing, sales, and engagement strategy. As a Marketing Coordinator for Citizens Market Atlanta, you will own tactical marketing execution for Citizens Market Atlanta brands including marketing communications, digital advertising, website, online profiles, email, public relations, social media, local restaurant marketing, menus and POS materials, and event marketing. This role requires the ability to manage multiple, concurrent projects and initiatives while maintaining a positive attitude and energy.  

ESSENTIAL FUNCTIONS

• Support with end-to-end management of social media channels. Harness the power of storytelling to create and curate compelling content across diverse social media platforms, with a focus on Meta, TikTok, and YouTube.
• Develop and implement email strategy for monthly newsletters and additional emails for event programming and activations
• Manage food hall website and the extended digital presence across third party platforms, online directories, and review sites to drive efficiencies based on data/user insights
• Monitor and manage online customer sentiment
• Identify and activate local marketing opportunities, sponsorships, and grassroots marketing
• Assist with managing the marketing calendar and execution of tactical support for event programming and brand activations
• Assist with traffic driving campaigns, leveraging promotions, events and offers supported by a mix of digital, print, social, email, and radio advertising
• Work as an internal “account manager” for various business units, departments and with third parties and external agencies to drive earned media coverage
• Support departmental reporting across all marketing efforts including digital marketing, social promotions, and PR 
•  Track effectiveness of campaigns and identify optimization efforts
• Analyze email campaign results to drive ongoing improvements in open rates, clicks and reservations
• Produce impactful collateral, including but not limited to menus, in-restaurant materials and graphics, ad campaigns, event programming, and activations
• Conduct both broader and local market research and analyze competitive trends
• Manage external vendors for production and fulfillment of marketing materials

QUALIFICATIONS

• Outstanding written and verbal communication skills
• Demonstrates an exceptional sense of creativity
• Delivers out-of-the-box thinking and solutions
• Handles and prioritizes multiple projects
• Takes responsibility to ensure successful outcomes 
• Contributes to a high functioning team
• Bachelor’s degree preferred - Marketing, Advertising, Communications, Business
• Experience in a marketing role or internship preferred 
• 1-3 years of relevant experience in the restaurant, food service or hospitality industries
• Flexibility to work nights and weekends, based on the need for events and activations

COMPENSATION

Competitive salary, commensurate with experience, and a generous benefits package that includes: medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location: On Site 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands to finger, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.