LEGENDS

Founded in 2008, Legends’ operating divisions worldwide include – Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Global Technology Solutions, Attractions, Growth Enterprises – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Twitter and Instagram @TheLegendsWay.

 

GLOBAL HOSPITALITY

We believe that exceptional venue experiences should extend beyond game day and show time. From five-star feasts and craft cocktails to local eats and sizzling chef-inspired creations, we are renowned for our exceptional dining experiences. Our fresh, creative cuisine is just the beginning. We strive to delight guests at every turn: candy walls, in-house bakeshops, and a warm welcome at every turn.

 

THE ROLE   

The Marketing Manager will be responsible for developing and executing best-in-class, fully integrated marketing strategy and programs to drive brand awareness and guest traffic. As a successful Marketing Manager, you will own creative content capture and strategic execution of social media, collateral, and grassroots marketing to establish Central Park Boathouse as the premier experiential destination in New York City. The individual will serve as the day-to-day contact for marketing needs for the Central Park Boathouse team in all areas of business development, client service, and strategic vision execution. They must be an organized multitasker, able to handle many diverse projects simultaneously and meet tight deadlines. This role will collaborate closely with Legends Hospitality, Creative, and Communications.

 

ESSENTIAL FUNCTIONS

• Support client initiatives to develop strategic marketing campaigns, including local paid media, owned media channels and earned media opportunities.
• Manage creation and execution of digital content strategy and calendar across defined social media platforms.
• Develop and grow email subscribers to target through strategic email campaigns, analyzing results to optimize messaging and engagement rates.
• Partner with third party PR agency to develop and manage media press materials and community outreach plan that engages local influencers, organizations, and residents to drive awareness and guest traffic.
• Collaborate with corporate creative services team to develop effective and on-brand collateral.
• Collect quantitative and qualitative data from marketing and communications campaigns, social accounts, and email to produce weekly and monthly reports as outlined.
• Collaborate and support planning for guest-facing events, including strategic support to promote and spread awareness.
• Other duties, projects, and responsibilities as defined by the business environment.

 

QUALIFICATIONS

To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Bachelor's Degree required.
• 5-7 years of experience in marketing and digital strategy, preferably at an agency or in the restaurant, entertainment, or hospitality industry.
• Must be able to manage multiple projects and internal stakeholders at the same time.
• Eager, self-starter who has a strong ability to proactively take lead on a project.
• Detail-oriented individual, who takes pride in delivering an accurate product.
• Excellent verbal and written skills with the ability to communicate effectively with internal and external stakeholders.
• Proven experience in the oversight of brand marketing initiatives, campaigns, and programs to reinforce brand objectives.

 

COMPENSATION

Competitive salary $75,000 - $85,000  commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

 

WORKING CONDITIONS

Location: On Site

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear, use hands to finger, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.